#USA #Irvine #digital advertising #SmartBug Media #Point Success

SmartBug Media® Rebrands Digital Ad Division

In a significant move that underscores its evolution and commitment to digital marketing, SmartBug Media® has announced the launch of Point Success Media. This rebranding of its digital advertising division aims to refine its service offerings for franchise and mid-market businesses, optimizing revenue impact through advancements in Artificial Intelligence (AI).

A New Era for Digital Advertising

SmartBug Media holds the esteemed title of HubSpot's most decorated Elite partner globally, recognized for its expertise in fostering resilient growth throughout the customer lifecycle. The creation of Point Success Media positions the agency strategically within the industry, focusing on an AI-driven approach to digital advertising that effectively integrates search, social, and programmatic media into a cohesive framework. This transformation is regarded as a pivotal move toward creating a more tailored advertising experience that aligns with the specific needs of its clients.

Tailored Solutions for Targeted Growth

Point Success Media has been designed specifically for franchise and mid-market brands, recognizing their unique challenges and opportunities in this dynamic digital landscape. The firm emphasizes the importance of not just managing advertising spend, but rather enhancing the entire customer lifecycle—from awareness to conversion—ensuring scalable growth across various sectors including health, wellness, and professional services.

Currently, Point Success Media manages digital advertising for over 500 service-oriented businesses, establishing itself as a preferred partner for more than ten franchise networks. This extensive experience reinforces its capability to deliver actionable insights and measurable outcomes in revenue generation.

Commitment to Clients

Amid this rebranding, SmartBug Media assures its existing digital advertising clients that their contracts and the spectrum of services they receive will remain unchanged. The company's ownership structure will also stay intact, thus maintaining continuity in client relations and service delivery. Clients will still benefit from SmartBug’s comprehensive growth-focused solutions, which include:

• - SmartBug: A full-service digital agency specializing in revenue growth for mid-market and franchise brands. The team is adept at marrying content, PR, and operations under strategic HubSpot integration paired with advanced marketing automation.
• - Globalia Digital: The agency focuses on digital transformation by offering unique web development services, bespoke AI solutions, complex system migrations, custom integrations, and e-commerce strategies tailored to global mid-market and enterprise clients.

Proven Methodologies Driving Performance

The methodology used by Point Success is refined and aims to yield quantifiable results. This includes their signature POINT Assessment, a diagnostic tool that evaluates marketing maturity across five foundational pillars. This assessment helps businesses identify where to focus their resources for expedited and sustainable growth. This structured approach has become a hallmark of their work, allowing clients to adopt proven strategies that are both reliable and adaptable.

Jacob Emert, Director of Paid Media at Point Success, articulated the agency's commitment stating, "Franchises leverage trusted systems for reliably delivering business results. They seek partners who apply the same rigor to advertising as they do in their core operations."

In tandem, Claire Canfield, also Director of Paid Media, emphasized the importance of adaptability in their advertising strategies, asserting, "Businesses beyond franchises require transparent and proven advertising partnerships that adapt tried-and-tested methods to their specific needs. This adaptability is crucial for client retention, as many have collaborated with us for over a decade."

Conclusion

As SmartBug Media embraces this rebranding initiative, it marks a new chapter in the agency's ongoing journey of innovation and commitment to delivering outstanding service in digital advertising. Point Success Media is set to redefine how franchise and mid-market brands perceive and engage with digital marketing, fostering sustainable growth through its tailored offerings. This strategic shift demonstrates SmartBug's resolve to navigate the complexities of the modern digital advertising landscape, equipping clients for future success.

For more information about SmartBug Media and the newly launched Point Success Media, visit smartbugmedia.com.