#USA #Austin #Delta Air Lines #Spiro #Experiential Marketing

Exploring the Power of Experiential Marketing at SXSW

On March 8, Spiro, a leading global experiential agency, will engage in a panel discussion with Delta Air Lines at the Brand Innovators Marketing Leadership Summit during the SXSW Austin festival. This significant event will showcase how experiential marketing serves as a crucial channel for brands in today’s competitive landscape, helping them build closer connections with their customers and meet business objectives.

The Panel Discussion

The discussion will feature Julie Haferkamp, Spiro's Senior Vice President of Sales for Brand Activation Events, and Natalie Lennox, the General Manager of Experience Strategy at Delta Air Lines. The duo will share insights into how brands can design experiences that deepen customer loyalty and drive business results. Haferkamp comments, "In an era where marketers are often required to do more with less, the experiential channel offers powerful opportunities to break through, creating an impact that extends beyond mere activation."

This focus on experiential marketing is particularly significant as it allows brands to forge emotional connections with their audiences. Haferkamp continues, "The transformative power of experiential marketing creates a bond that draws target audiences closer to your brand, enhancing your omnichannel marketing efforts."

A New Whitepaper Insight

This panel discussion aligns with the release of Spiro's latest whitepaper titled MORE WEIRD, MORE WOW, which examines how marketers can maximize ROI from creative, experience-driven offerings at events like SXSW. The paper suggests strategies for transforming activations into lasting marketing value, highlighting the importance of creativity and engagement in driving conversions.

The Brand Innovators Summit

The Brand Innovators Summits are gatherings of marketing executives and forward-thinkers, designed to discuss the evolving marketing landscape. With a focus on innovation, storytelling, and strategic brand engagement, the event provides a platform for ideas that will help brands stay ahead in an increasingly competitive market. Attendees can expect to engage in rich discussions that explore the latest trends and best practices in experiential marketing.

About Spiro

Spiro (pronounced 'sp-eye-roh') is a strategically driven and creatively focused global experiential agency. The agency’s mission is to foster strong connections between brands and their customers through the channel of experiential marketing. Collaborating with some of the most recognizable brands in the world, Spiro integrates impactful attractions and brand objectives to create events and experiences that translate consumer spending into real brand value.

Spiro applies its proprietary Experiential Intelligence system — its science of attraction — to comprehend customer motivators and align designs with these behaviors. This positioning allows brands to become notable leaders in the minds and hearts of their key target audiences. Discover the concept of Brand Gravity, Spiro's unique bond between brand and consumer, at ThisIsSpiro.com.

For Media Inquiries

For further information or media inquiries, please contact Sara Ahuja at [email protected]


Join us as we delve into the fascinating world of experiential marketing and explore how brands can craft compelling narratives and experiences that resonate deeply with consumers today!