#Japan #Buffalo #Chiyoda #Original Value Creation #Value Chain Engineering

Buffalo's 50th Anniversary Campaign: A Journey of Values and Innovations

Celebrating a monumental milestone, Buffalo Inc. has announced the launch of two television commercials on September 5, 2025, to commemorate its 50th anniversary. Established on May 1, 1975, in Chiyoda, Tokyo, the company has dedicated itself to enhancing customer convenience in the IT era. With a commitment to the founding spirit of "Original Value Creation," Buffalo aims to provide products and services from the customer’s perspective to contribute to a better society. The upcoming commercials encapsulate this journey and unveil their vision for the future.

The Essence of Customer Perspective

The first commercial conveys the core value that Buffalo has held dear since its inception: putting the customer first. It emphasizes the importance of understanding their needs by going into the field, listening attentively to customer feedback. This principle permeates all aspects of Buffalo's operations, including product development and service delivery. The commercial features genuine interviews with employees, sharing insights on the company’s ethos while reflecting on past mistakes to highlight growth and learning.

A Message for the Future

Buffalo's second commercial serves as a forward-looking message. As they look ahead to the next 50 years, the company plans to extend its offerings beyond tangible products, diving into services and solutions that provide intangible value. With the introduction of the new corporate slogan, "Value Chain Engineering," Buffalo aims to accelerate the creation of additional value, enhancing customer convenience and promoting the success of partners while contributing to societal advancement. The visual narrative in this commercial includes a vibrant array of blooming flowers, coupled with graphics portraying the Möbius strip, symbolizing the continuous cycle of value creation and their renewed commitment to innovation.

Behind-the-Scenes of the Campaign

Interview Segment

• - Creative Agency: SIMONE
• - Director of Photography/Editor: Ryo Okuma
• - Music Composer: Manato Kenmochi

Slogan Segment

• - Creative Director: Mika Ninagawa
• - Creative Agency: SIMONE
• - Music Composer: Manato Kenmochi

Television Broadcast Details

The commercials will begin airing on September 5, 2025, on the TBS Television Network's program, "Lara LIFE," airing from 11:30 PM to 11:58 PM nationwide. Additionally, a special anniversary website featuring the commercials will be launched to share the creative process and Buffalo's journey with a broader audience.

Important Notes

• - All speed claims mentioned are standard values unless otherwise specified, varying from real-world conditions.
• - Company names and product names mentioned are generally recognized trademarks.
• - Prices indicated are suggested retail prices and are subject to change without notice.

Buffalo’s ambitious campaign encapsulates its history while setting the stage for a transformative future. By placing significant focus on customer insights and next-generation solutions, Buffalo is poised to continue its legacy as a pillar of innovation in the tech industry.