MySize Strengthens Its Role in Circular Fashion with Percentil Acquisition in Q2 2025 Report

MySize's Q2 2025 Financial Results: A Closer Look at the Circular Fashion Shift

MySize, Inc. has just announced its financial results for the second quarter of 2025, revealing a significant milestone in the realm of sustainable fashion. The company reported a strong performance, thanks in part to its recent acquisition of Percentil, which positions it at the forefront of Europe's rapidly evolving circular fashion economy. This shift is driven by new EU regulations aimed at enhancing sustainability in textiles—emphasizing durability, repairability, recyclability, and product traceability.

Growth Through Innovation

Ronen Luzon, the CEO and Founder of MySize, stated, "We are focused on building long-term value while delivering operational progress each quarter." This illustrates their commitment to adapting to the changing landscape in the fashion industry. With the acquisition of Percentil, MySize is now equipped to help brands comply with these stringent new standards while simultaneously unlocking avenues for growth.

Q2 and H1 2025 Highlights

In the three months ending June 30, 2025, MySize reported revenue of $2 million, boasting a 2% year-on-year increase, largely attributed to the integration of Percentil into their portfolio. Over the first half of 2025, the overall revenue stood at $3.5 million, reflecting a 30% decrease compared to last year, primarily due to a decline in Orgad sales resulting from shifts in the marketplace.

Moreover, the company's gross profit improved to $1.1 million in Q2, marking a 14% increase year-on-year. They also reported an operating loss of $586,000 in the same quarter, an impressive 49% improvement compared to 2024. MySize's cash position as of June 30 reached $4.28 million, with $2.90 million being held in inventory.

The early contribution from Percentil generated $180,000 in revenue post-acquisition, an encouraging sign as integration moves ahead of schedule. Optimization efforts, particularly the transition to Fulfillment by Amazon (FBA), have also reduced logistics costs and improved delivery efficiency.

Percentil: A Game Changing Platform

Located in Spain and expanding across Europe, Percentil seamlessly aligns with the EU's Circular Economy Action Plan and Extended Producer Responsibility (EPR) for textiles. As brands are mandated to take accountability for the entire lifecycle of their products, including take-back, recycling, and repair processes, Percentil emerges as a vital platform for compliance and business growth.

Luzon remarked, "Some companies see regulation as a hurdle. We see it as a competitive advantage." With the belief that European fashion resale will transform from a niche market to a central infrastructure in the industry over the next five years, MySize intends for Percentil to lead this charge, ensuring brands can thrive while delighting customers in a sustainable model.

Strategic Highlights

MySize operates a synergistic model that encompasses three segments: SaaS-related sizing solutions like MySizeID and Naiz Fit, the fashion equipment e-commerce platform Orgad, and now apparel resale through Percentil. Each segment is aligned with regulatory requirements and consumer demand for sustainability, aiming to meet EPR, eco-design, and Digital Product Passport standards as they gain traction within Europe.

Technological differentiation remains a core strength, with innovations such as the FirstLook Smart Mirror and Smart Catalog enhancing the experiences for both resale and retail customers.

Looking Ahead

As MySize investments facilitate long-term market capturing opportunities within the European resale sector, they are eagerly anticipating an acceleration in Percentil's contributions in the second half of 2025, spurred by brand partnerships and heightened regulatory compliance requirements. MySize, Inc., traded under the ticker NASDAQ MYSZ, is not just reimagining the standard practices in fashion but also elevating sustainability as a cornerstone of the industry's future.

For more insights into MySize, visit their official website at www.mysizeid.com.