#Japan #Tokyo #CarParking #Parkrow #Azm

Introducing Parkrow: The New Official Mascot of CarParking

Azm, a company based in Shibuya, Tokyo, has recently announced the debut of its official character, Parkrow, representing the monthly parking portal site, 'CarParking'. This initiative demonstrates the company's dedication to enhancing user engagement through a friendly and recognizable mascot. The character will debut on the CarParking website and other related media soon, providing a guide to users as they navigate parking solutions.

The Birth of Parkrow

Parkrow was born out of a creative brainstorming process that included over 80 internal submissions. A selection committee carefully evaluated these entries and finally, employees voted to choose Parkrow as the winning character. This collaborative effort reflects the company's culture of inclusiveness and team spirit.

Parkrow embodies the essence of urban parking management, having been described as a clever blend of a parking theme and certain cultural references. Its name is derived from “Park,” signifying parking lots, and “Crow,” inspired by the magpie, a bird known for bringing good fortune. This whimsical combination not only highlights the mascot's connection to the world of parking but also resonates with a broader audience, symbolizing hope and practicality.

Character Profile of Parkrow

• - Name: Parkrow
• - Origin of Name: A portmanteau of “Park” and “Crow”
• - Upbringing: Found in an urban parking lot, raised by a parking lot manager
• - Age: 7 years (in human terms)
• - Personality Traits: Parkrow is known for having a natural charm but also possesses high intelligence, making it capable of bringing smiles to people's faces.
• - Likes: Parking lot lines, fully parked lots, maps, urban exploration, and “P” marked goods.
• - Dislikes: Dirty parking lots and poor parking skills, such as crooked parking.

With these characteristics, Parkrow is set to become not just a mascot but a representative of the challenges and joys of urban parking. The introduction of Parkrow is timely, as many cities grapple with parking issues in densely populated areas.

Azm's Commitment to Innovation

Azm was established in October 2009, and under the leadership of President Yoji Sugeta, the company has consistently strived for innovation in the parking space. With the incorporation of Parkrow, it indicates an exciting new direction in how the company can engage with its users and transform their parking experiences. By leveraging the mascot in various marketing strategies, Azm aims to connect more deeply with customers, driving home the importance of efficient parking solutions in urban settings.

The company is headquartered on the 19th floor of Shinjuku Minds Tower, located at 2-1-1 Yoyogi, Shibuya, Tokyo. With a capitalization of approximately 485 million yen as of September 30, 2024, and a stock code of 3496 on the Tokyo Prime Exchange, Azm is poised for growth and ongoing innovation in the parking services industry.

As we await more details about Parkrow's activities, this friendly figure promises to become a recognizable face in the world of urban parking. Customers and parking users are encouraged to keep an eye out for upcoming interactions with Parkrow as it guides them through the CarParking experience. Get ready to meet Parkrow, and what it means for the future of parking services!