#Japan #sustainable energy #Tokyo #Sojitz #Hassojitz

Sojitz Corporation Unveils New Video Advertisement Series

Sojitz Corporation, a comprehensive trading company in Japan, has recently launched a captivating new video advertisement series titled "Yesterday, Today, Sojitz." This series aims to showcase the innovative business initiatives that the company is pursuing. The campaign will primarily be seen across various digital platforms, especially on social media, as well as in ads on Tokyo Metro and other transportation networks in the Greater Tokyo area, alongside television commercials.

Embracing Change with a New Way, New Value

Sojitz is driven by their group slogan "New way, New value," reflecting their commitment to moving forward in alignment with societal needs and fostering partnerships. By embracing the evolving landscape, they consistently seek to explore new areas of opportunity. Since 2018, their previous series, "Hassojitz," has illustrated the company’s unique approach through stories centered on employees who transform creative ideas into reality.

The new series takes a more ambitious approach, emphasizing the idea of "a trading company that carves out the future." Here, Sojitz expresses its crucial mission of delivering necessary goods and services to where they are most needed, reinforcing its commitment to contributing to a prosperous future through its various business ventures.

Spotlight on Sustainable Energy

The first installment of the series focuses on the "Sustainable Energy Solutions Business in America." It features a heartwarming narrative about a family who reminisces about their shared experiences at their alma mater, a local elementary school. The story unfolds as it reveals the implementation of energy-efficient systems at the school, making its operations more sustainable. This poignant transition evokes a sense of hope and positivity as the family sees the tangible benefits of sustainable practices in their community.

Looking Ahead: Building a Rich Future

With this series, Sojitz Corporation not only aims to promote its business values but also underscores its ethical commitment to nurturing connections across the globe. They strive to create new value through innovative approaches, thereby contributing to the realization of a rich and sustainable future for all.

As the advertising campaign progresses, viewers can anticipate more compelling stories that capture the essence of Sojitz’s innovative spirit and dedication to sustainable practices. This aligns with the overall goal of showcasing how every endeavor by the company fosters a brighter tomorrow.

In conclusion, by launching "Yesterday, Today, Sojitz," the company not only highlights its successful past and present but also cements its vision for a progressive future. Sojitz Corporation looks forward to continuing this journey of integrity, innovation, and global connection, ensuring a future where new values thrive.

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