RICE Communications Joins Forces with FINN Partners to Bolster Global Presence in PR Industry

FINN Partners Acquires RICE Communications

In a significant move aimed at strengthening its global presence in the public relations sector, FINN Partners has announced the acquisition of RICE Communications, a renowned strategic communications consultancy based in Singapore. With a robust team of 60 professionals, RICE specializes in travel, technology, corporate, and consumer public relations throughout the Asia-Pacific region. This acquisition not only bolsters FINN’s existing footprint in Singapore but also adds around 100 employees to its roster, making it one of the largest PR firms operating in the country.

Expansion into Southeast Asia

The integration of RICE will result in the establishment of new FINN offices in Thailand and Myanmar, further complementing its presence in Hong Kong and reestablishing operations in the Philippines. This strategic expansion is designed to provide clients access to comprehensive support across vital Southeast Asian markets. Following the merger, RICE will operate under the banner of "RICE, A FINN Partners Company," ensuring continuity while also leveraging FINN's extensive resources and expertise.

James Brasher, Managing Partner of RICE, will take on the role of managing partner for the newly combined Singapore office, where he will lead efforts to enhance the agency's reputation as a communications leader in the Asia-Pacific market. Brasher will also join FINN's APAC leadership team, collaborating closely with other regional heads.

Enhanced Capabilities in Crisis Communication

To facilitate growth and service excellence, Naeema Ismail has assumed a new position in Strategic Business Development and Crisis Communications for Asia Pacific. Her focus will be on expanding business opportunities while amplifying crisis communications consultancy services across the region. Additionally, she is expected to spearhead structured crisis training initiatives and provide media coaching, effectively enhancing FINN’s client service offerings and regional know-how.

RICE has established itself as a leading voice in strategic communications since its founding in 2009 by Sonya Madeira, receiving numerous accolades that underline its effectiveness and workplace culture. Its esteemed client portfolio features illustrious brands like Audi, BO, Exabeam, and WWF, attesting to the firm's capacity to deliver impactful results for its clients.

A Vision for Collaborative Growth

Peter Finn, CEO of FINN Partners, articulated his vision for the organization: to build a world-class agency with unmatched sector expertise and integrated services. He emphasized the necessity for agencies to adapt amidst the burgeoning significance of the Asian market—a rapidly evolving landscape characterized by economic growth and technological advancements.

Reflecting on the acquisition, Finn expressed enthusiasm about how RICE's capabilities will integrate seamlessly with FINN's existing services, fostering opportunities for innovation and collaboration. "Joining FINN not only deepens our capabilities but also aligns our values and culture, priming us for accelerated momentum in the sector," commented Brasher.

A Growing APAC Presence

The acquisition of RICE propels FINN's Asia Pacific division's staff count to approximately 250 and contributes significantly to its revenue, projected to reach USD $15 million. This expansion illustrates the firm’s commitment to establishing a stronghold in an increasingly important economic region. Howard Solomon, founding managing partner and APAC lead at FINN, expressed confidence in the compatibility of RICE’s values with those of FINN Partners, highlighting their mutual dedication to client success and collaborative effort.

Overall, the merger is expected to not only bolster FINN’s operational capacity in Asia but also enhance its portfolio in sectors such as public relations, consumer engagement, and crisis management, solidifying its role as a formidable player in the global communications landscape. For more insights on RICE Communications, visit www.ricecomms.com or learn more about FINN Partners at finnpartners.com.