#Japan #Yokohama #Konaka #Tosa Brothers #Neck Tie

Tosa Brothers and Konaka: A Unique Collaboration

Konaka Co., Ltd., headquartered in Yokohama, Kanagawa Prefecture, is set to launch a captivating collaboration between its brand "Konaka-Futata" and the popular comedic duo, Tosa Brothers, starting October 17. This partnership aims to capture the hearts of young people through their relatable comedic content, aptly demonstrating the struggles and triumphs of youth.

Popularity Through Relatable Humor

The Tosa Brothers, composed of siblings Takuya and Yuki, have gained immense popularity on platforms like TikTok and YouTube, where their "Aruaru" videos highlight the everyday experiences of high school students and the dynamics between bosses and subordinates. Their portrayal of relatable scenarios resonates deeply with audiences, creating a nostalgic connection across generations. With over 1.22 million followers on TikTok and 1.2 billion total views, their comedic take on life’s challenges is a driving force behind their success.

Supporting the 'Suit-Phobic' Generation

Acknowledging the rising trend of 'suit-phobia,' especially among recent graduates and professionals, Konaka-Futata offers a wide range of suits and formal wear designed to ease the transition into the professional world. This collaboration with the Tosa Brothers seeks to provide youthful encouragement, celebrating the milestone of donning a suit for the first time. The neckties feature fun designs that reflect the light-hearted spirit of Tosa Brothers' videos, merging the concepts of youthful aspirations with professional beginnings.

Product Details

The collaboration neckties are priced at 6,589 yen (including tax) and come in 16 distinct styles: 6 types catering to job seekers ("Job Hunting Support 3STEP Ties") and 10 types supporting new professionals ("Working Adult Support 5DAYS Ties"). The unique design includes support messages from the Tosa Brothers on the small blade and illustrations of the duo’s caricatures on the reverse side of the large blade.

• - Job Hunting Support 3STEP Ties: Tailored for students entering the job market, encouraging them every step of the way.
• - Working Adult Support 5DAYS Ties: Designed for everyday wear, supporting young professionals throughout their busy workweeks.

You can explore more about these exciting products at both the Konaka-Futata stores and the official online shop.

• - Store Locator
• - Official Online Store

A Message from Tosa Brothers

In a heartfelt statement, Yuki from Tosa Brothers shared, "It brings us great joy to manifest the next generation's experiences of job hunting and adult life through our 'Aruaru' series. The moment of tying a tie feels significant; it can inspire a sense of optimism and motivation."

Adding to this, Takuya expressed, "We aim to convey encouragement not just to our peers but also to those stepping into the workforce. This collaboration reignites our sense of purpose and nostalgia."

About Tosa Brothers

Part of Watanabe Entertainment, the Tosa Brothers are known for their infectious humor. They are graduates of Watanabe Comedy School's 18th class and have an impressive YouTube following of 460,000 subscribers. Additionally, Yuki boasts over 1.22 million followers on TikTok, with a staggering total view count surpassing 12 billion.

They are regularly featured on various platforms, including:

• - ABEMA: "Creating FC Machida Zelvia" every Monday at 21:30
• - Fuji TV: "Nariyuki Kaido Tabi" every Sunday at 12:00
• - YouTube Live, Podcast, Spotify: "Tosa Radio" every Tuesday at 22:00

About Konaka Co., Ltd.

Konaka Co., Ltd. is committed to enhancing customer experience through quality products and services, consolidating various lines such as "Konaka," "Futata," urban style concept shop "SUIT SELECT," and tailored service "DIFFERENCE." The brand embodies the ethos of quality, offering comprehensive styling for customers' lifestyles. With 412 stores as of September 30, 2025, the firm continues to scale its operations to better serve its clientele.