LA MIEUX Launch
2025-04-22 01:39:11

Launch of New Skincare Line 'LA MIEUX' Featuring Human Umbilical Cord Stem Cell Culture Solution

Introduction to LA MIEUX



On April 15, 2024, BODY ARCHI Japan unveiled its latest product line, 'LA MIEUX', featuring a unique formula based on human umbilical cord stem cell culture solution. This innovative skincare range is available through their member-only online shop, 'Ouchi Archi', allowing beauty enthusiasts exclusive access to cutting-edge skincare technology.

Product Details



The LA MIEUX line showcases two standout products: a Cleansing Gel and a Mild Facial Wash. Both are designed to provide a frictionless cleansing experience, eliminating impurities while being gentle on the skin. Following cleansing, users can enhance their routine with the Moisture Lotion and Moisture Cream, both infused with the human umbilical cord stem cell culture solution, promising to maintain hydration and elasticity for healthier, glowing skin.

Cleansing Gel and Facial Wash


With the LA MIEUX products, the cleansing process is transformed. The Cleansing Gel formulates a rich, lush texture that melts away makeup, while the Mild Facial Wash creates a soft, bubbly lather that delivers a refreshing cleanse without irritating the skin.

Staff Training and Feedback



In preparation for the launch, BODY ARCHI conducted an internal training session for staff, with attendance from 33 employees, representing 90% of the storefront team. Feedback from the training was overwhelmingly positive. According to survey results:
  • - 85% of participants noted a significant improvement in skin feel post-usage.
  • - 71% appreciated the product's texture.
  • - 71% reported a brighter skin tone after use.

Participants expressed their satisfaction: one user in their 40s noted that their skin felt smoother with diminished rough patches, while a 20-year-old reported a pleasantly soft finish after use.

About BODY ARCHI



BODY ARCHI offers innovative self-care solutions through its Doctors Self Esthe BODY ARCHI series, which includes advanced multi-functional esthetic machines and subscription-based self-care services. Their signature device, the Force Cutter Body Archi Original Model, employs dual radio waves, EMS, and suction technology to deliver comprehensive skincare treatment for both the face and body. Users can customize their treatment frequency, resulting in over 2.45 million visits to date.

Moreover, BODY ARCHI leverages high-tech body composition scales and genetic testing to provide clients with tailored health insights and skin care solutions, setting itself apart in the beauty industry.

Exclusive Online Shopping at Ouchi Archi



The 'Ouchi Archi' online shop is an exclusive platform where members can purchase popular beauty products at discounts of up to 66%. The monthly fee grants members access to products at prices unavailable in regular retail markets. Special promotions, such as free shipping on orders over 5,500 yen, and a continuous sale theme enhance the shopping experience.

Member Benefits with BeautyPrime



In addition to product access, members can enjoy the BeautyPrime privilege, which provides exclusive deals at over 500 facilities nationwide. Member services include significant discounts suitable for a range of experiences, including a daily 10,000 yen coupon for SBC Shonan Beauty Clinic and opportunities for unique activities like horseback riding.

Conclusion



Through the introduction of LA MIEUX and the commitment to exclusive member services, BODY ARCHI continues to pave its way into the forefront of innovative beauty solutions. To explore these offerings further, potential customers can easily register for free trials and experience BODY ARCHI services first-hand.

For more information, visit BODY ARCHI Official Website.


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Topics Consumer Products & Retail)

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