Emberside Brewery Appoints Tom Nielsen as Director of Operations for Upcoming Launch

Emberside Brewery Welcomes Tom Nielsen as Director of Operations



Emberside Brewery, poised to become a key player in New Jersey's brewing landscape, has announced the appointment of Tom Nielsen as its Director of Brewery Operations. Set to open in 2026 at the new mixed-use development known as The Park in Berkeley Heights, Emberside aims to provide a unique craft beer experience that resonates with local enthusiasts. Nielsen brings over 20 years of brewing expertise to the team, having honed his skills at Sierra Nevada Brewing Co., one of the industry’s most respected establishments.

A Legacy of Innovation



During his tenure at Sierra Nevada, Nielsen was instrumental in developing some of the brewery's most celebrated beers, such as the Torpedo Ale and Hop Hunter IPA. His innovation in brewing methods, as well as his pivotal role in introducing new hop varieties, has established him as a leading figure in the craft beer movement. Now, he is eager to translate that experience into Emberside Brewery’s operations, focusing on a diverse range of beers that cater to the tastes and preferences of New Jersey’s craft beer aficionados.

Stephen Kilroy, Senior Vice President of Hospitality and Marketing at The Connell Company, has expressed excitement about Nielsen's appointment, stating, "Tom's deep expertise and passion for innovation make him the perfect person to realize Emberside's vision."

Crafting Community and Creativity



As Emberside prepares for its 2026 grand opening, a strong emphasis is placed on community involvement and collaboration. Nielsen intends to work closely with local suppliers to build the brewery from the ground up. A variety of events leading up to the opening, including a special Tap Takeover event at Grain Cane on January 21, 2026, will showcase the brewery’s offerings and strengthen ties with the local community.

"Leading a brewery like Emberside has always been a dream of mine," said Nielsen. "I am thrilled to channel my creativity into shaping an environment that encourages community connection over excellent craft beer."

A Rallying Point for Craft Beer Lovers



The brewery will embody a vibrant hub for craft beer lovers, supporting a strong local culture. Located at the heart of The District at The Park—a mixed-use area designed for shopping, dining, and entertainment—Emberside Brewery will feature an inviting atmosphere complete with rooftop spaces, fire pits, and seating designed for communal enjoyment. As part of The District, Emberside will be joined by a selection of dining and entertainment venues, including Rosa Azul, a Mexican restaurant, and BASH, a unique speakeasy-style venue that offers a wood-fired steakhouse among other attractions.

In addition to fostering creativity in the brewing process, Emberside Brewery is committed to enhancing the overall community experience. 328 luxury apartments and a 176-room Embassy Suites are among the latest additions to the area, ensuring a blend of living, leisure, and entertainment experiences.

The Craft Beer Experience of the Future



As Emberside Brewery draws closer to its opening date, excitement builds not only for what it will offer in terms of high-quality craft beers but also for its role as a destination for cultural and culinary experiences. According to Shane Connell, Executive Vice President of The Connell Company, every aspect of Emberside is designed to bring people together through exceptional craft beer.

With Nielsen leading the charge, Emberside is set to offer a rotating selection of IPAs, traditional lagers, and experimental small-batch beers that reflect the local flavor. The vision is clear: to create a place where great beer and community intersect.

For updates on Emberside Brewery, be sure to visit Emberside Brewery's Official Site.

Conclusion



Emberside Brewery is more than just a new venture in brewing; it’s an embodiment of the community spirit of Berkeley Heights. Under the stewardship of Tom Nielsen, the brewery promises to deliver a truly unique experience, celebrating craft beer in all its variety and richness. With hands-on development, local collaboration, and a focus on exceptional quality, Emberside is set to spark a new wave of craft brewing in New Jersey.

The countdown to its 2026 opening has begun, and all eyes are on Emberside Brewery, a beacon of innovation and community spirit in the craft beer world.

Topics Consumer Products & Retail)

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