The Evolution of Eye Makeup: Choosing the Right Black Eyeliner for Yourself

In a recent comprehensive survey conducted by MASCODE, a prominent cosmetic brand under Sun Smile Co., Ltd., 1,324 women aged between 20 to 49 participated to share their insights on eye makeup. The findings reveal that nearly 90% desire black eyeliners that suit their individual styles, shifting the perception of black from a 'safe choice' to a means of personal expression.

Key Insights from the Survey

Common Concerns in Eye Makeup

The survey unveiled that 92.2% of participants experience some form of concern regarding their eye makeup, with the most common issues being smudging or fading (44.2%), followed by the repetitiveness in their makeup routine (34.7%). This clearly indicates that many women are grappling with the durability of their makeup as well as the monotony that can come with daily application.

Preferences for Dark Colors

When it comes to eyeliner, dark shades are favored, particularly black and dark brown. 61.2% of respondents prefer eyeliner to make their eyes appear larger, while 56.8% aim to enhance the definition of their eyes. These insights show that the primary purpose of using eyeliner is to accentuate the eye area, leading to a strong preference for dark shades which are seen as a way to highlight one's features.

The Desire for Personalized Black

Interestingly, 89.2% of the participants indicated a desire to select a black eyeliner that complements their unique features. While 88.0% view black eyeliner as a standard choice, there is a growing trend towards choosing 'special blacks' that allow for self-expression, defining a new era where makeup is not just about aesthetics but also about individuality.

Shifting Trends Towards Texture

The survey also pointed out a shift towards selecting eyeliners based on texture. An impressive 47.2% expressed a preference for shiny blacks, outperforming traditional definitions of black eyeliner. Other popular traits included dense blacks (38.2%), soft blacks (35.2%), and sparkling blacks (34.0%). This suggests that women are increasingly focused on the finish and feel of their eyeliner, seeking products that offer both aesthetic appeal and quality.

Key Purchase Determinants

In terms of purchasing decision-making, color preference topped the list (43.3%), followed closely by smudge resistance (41.0%) and ease of application (33.8%). Beyond merely functional characteristics, it is clear that personal taste and compatibility with one’s eye color are becoming key factors in choosing products.

The Shift Towards Glam

The survey highlights that 64.4% of respondents use products with shimmer or pearlescent qualities at least once a week. There is a tangible movement towards including elements that not only enhance eye makeup but also connect with personal style and nuances of color.

Through this survey, it is evident that women are increasingly seeking a black eyeliner that resonates with their personal style, with an emphasis placed on color, texture, and shimmer. This evolution in eye makeup signifies the transition of black eyeliner from a mere staple to a vital tool for self-expression.

In this favorable light, MASCODE aims to cater to this emerging preference with its new liquid eyeliner, introducing a collection designed specifically for adult women to sparkle in their uniqueness with three distinctive shades of black. This innovation not only enhances the eyes but allows women to select ‘their black’ that suits their mood or fashion choice.

MASCODE's New Product Launch

Product Features

- Diverse Shades of Black: Ranging from pitch black to brown, these shades suit the diverse tones of Japanese women.
- Achieving the Ideal Shine: Incorporating fine shimmer pearls to provide a luminous finish that aligns with contemporary desires for a glimmering black look.
- Precision Application: The unique design of the applicator ensures smooth and precise lines, allowing easy use from the inner eye to the outer corners.
- Long-lasting Formula: With a quick-drying, smudge-resistant formula, this eyeliner supports a clean look that lasts all day, enriched with four skin-friendly beauty ingredients.

Product Overview

- Brand: MASCODE
- Product Name: MASCODE SLEEK LIQUID EYELINER
- Pre-launch Date: August 30, 2025
- General Release Date: October 1, 2025
- Price: 1,870 JPY (tax included)
- Available Colors: 3 shades (Jewel Black, Jewel Brown Black, Jewel Greige Black)
- Distribution Channels: Available at nationwide variety shops and the official online store.

In creating this product, MASCODE embarks on a new journey, aiming to redefine elegance for adult women by providing tools that enable them to express their ideal beauty through personalized choices in eye makeup. As a brand committed to evolving with its customers, MASCODE encourages exploration beyond the traditional norms of beauty, promising a vibrant future for makeup enthusiasts.