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WALOVI Launches International Cans: A New Era in Natural Beverages

On August 18, 2025, a major milestone for WALOVI took place in Shanghai with the global launch of its brand-new international cans. The ceremony celebrated a transformative theme, "China's Wanglaoji, World's WALOVI," highlighting the brand's commitment to redefining the landscape of health-oriented beverages.

WALOVI, which has a history of 197 years, aspires to cater to the modern consumer's evolving tastes. The event unveiled four new can products: Classic (Ruby Roselle can), No-sugar (Dawn Orange can), Plain (Golden Glaze can), and Bubble (Misty Blue can). Each can showcases Eastern aesthetics integrated into contemporary design. The products merge time-honored Eastern herbal wisdom with modern trends, such as sugar-free and sparkling options, illuminating WALOVI's values and origins in every sip.

Strategic Growth in the Global Market

According to Mr. Ye Jizeng, Vice General Manager of Guangzhou Wang Lao Ji Great Health Industry Co., Ltd, two prominent shifts in the global beverage sector are driving WALOVI's international aspirations: a preference for healthy and natural beverages, alongside an increased desire for low-sugar and sugar-free alternatives. His statements reaffirm WALOVI’s dedication to using natural ingredients aligned with a health-oriented philosophy.

Looking ahead, WALOVI aims to expand its global footprint significantly, with projections of exceeding RMB 100 million in multiple overseas markets within the next three years. "We are keen on creating model markets for effective distribution and brand establishment," Mr. Ye stated, emphasizing that the launch represents a strategic milestone in WALOVI's global vision. Systematic preparations across product development, brand enhancement, channel expansion, and supply chain optimization underline this goal.

Market Leadership and Expansion Plans

WALOVI's noteworthy performance in the plant beverage sector can't be ignored. A report from Frost & Sullivan ranked WALOVI at the top of global plant beverage sales for five consecutive years, dominating nearly 50% of the domestic plant drink market share. Over the last decade, WALOVI's global presence has surged 6.5 times, with an impressive annual growth rate of over 25%.

During the launch event, historic partnerships were established with key players, including Meituan Delivery, Eleme, and Ocean Engine, indicating a solid foundation for WALOVI’s market expansion strategy. This strategic move will ensure that the new WALOVI products become widely available across Southeast Asia, North America, Europe, and Oceania.

Commitment to Sustainability and Cultural Exchange

WALOVI's initiative isn't merely about expanding product lines; it encompasses a broader commitment to sustainability and cultural exchange. Utilizing the Product-Channel-Brand-Culture (PCBC) global strategy, WALOVI seeks to provide the world with sustainable, health-conscious choices through its selection of natural Eastern plant beverages. The brand is not just aiming to reshape the beverage market but also foster cultural exchange through innovative consumption practices.

As WALOVI continues to develop its international presence, consumers globally can look forward to healthier beverage options that honor tradition while embracing modernity. This launch marks not only the debut of exciting new products but also a step towards a healthier, more sustainable future in the beverage industry.