Whataburger Appoints Rohit Kapoor as Chief Digital Transformation Officer for Future Growth

Whataburger Appoints Rohit Kapoor as Executive Vice President and Chief Digital Officer

Whataburger has recently announced an exciting new chapter in its journey with the appointment of Rohit Kapoor as its Executive Vice President and Chief Digital and Technology Transformation Officer. With over 30 years of extensive experience in the restaurant and retail sectors, Kapoor is expected to spearhead innovative digital changes at Whataburger as the company prepares to celebrate its 75th anniversary.

A Proven Leader in Digital Innovation

Rohit Kapoor has a deep-rooted history of leading transformative digital initiatives, having previously served as the Chief Information Officer at Claire’s. In his role there, he modernized the entire technology landscape, significantly enhancing omnichannel engagement and reinforcing the company's digital foundations. His experience extends to senior leadership positions at renowned brands like Starbucks and YUM! Brands, where he effectively implemented technology-driven solutions that transformed customer and employee experiences alike.

What Rohit Kapoor Will Bring to Whataburger

In his new role, Kapoor's primary focus will be to align Whataburger’s overall digital strategy with the company's long-term objectives and growth plans. With a keen understanding of the operational requirements for sustainable expansion, he aims to build a robust infrastructure that supports Whataburger’s vision for the future. Kapoor expressed enthusiasm about joining Whataburger during such a crucial time, stating, “I'm honored to join Whataburger at such a pivotal moment in this iconic brand's journey. Digital transformation plays a vital role in how brands deliver value at scale.”

Whataburger recognizes the pressing need to embrace technology and AI, not only to enhance customer experiences but also to elevate the working environment for its over 52,000 Family Members. Kapoor’s expertise will help in realizing this vision and ensuring that the brand remains relevant and connected to its audience.

Support from Leadership

Debbie Stroud, the CEO of Whataburger, emphasizes Kapoor’s passion for technology as a strategic enabler. She acknowledges his career focus on creating future-ready platforms, emphasizing that as Whataburger accelerates its technology transformation, Kapoor's leadership will be foundational in meeting customer needs now and in the future.

An Engaging Future

Rohit Kapoor will officially join Whataburger on October 27 and will be based in San Antonio, Texas, where he will collaborate closely with the dedicated team across 1,100 restaurants in 17 states. As Whataburger embarks on its next chapter, Kapoor aims to foster an environment of innovation that not only meets the fast-paced demands of modern customers but also honors the company’s heritage and community spirit.

About Whataburger

Founded in Texas, Whataburger celebrates 75 years of serving customizable, made-to-order food that caters to the preferences of its diverse clientele. Known for big flavors and an even bigger commitment to customer service, Whataburger operates more than 1,100 locations across 17 states and is recognized for its community engagement and unique restaurant culture. The company continues to explore new ways to connect with its loyal customers while expanding its market presence. For more information, visit Whataburger.com.

In conclusion, the strategic appointment of Rohit Kapoor marks a significant move for Whataburger as it seeks to position itself at the forefront of digital transformation in the fast-food industry, promising exciting developments that will enhance both guest and employee experiences.