#Japan #Tokyo #Inbound Tourism #Matcha #Multi-language Pages

MATCHA Introduces New Multi-Language LP Page Feature

Introduction
MATCHA, one of Japan's largest media platforms dedicated to inbound tourists, has officially launched a new feature on their MATCHA Contents Manager (MCM) that supports the creation of landing pages (LP) in six different languages. This feature seeks to assist local governments and tourism businesses in disseminating information effectively, from promoting tourism to sharing urgent updates.

Understanding MATCHA Contents Manager (MCM)
The MATCHA Contents Manager is an innovative information dissemination tool that allows users to input content in Japanese, which is then automatically translated into English, Traditional Chinese, Simplified Chinese, Korean, and Thai. With this capability, stakeholders involved in tourism—such as municipalities, tourism associations, lodging providers, and retailers—can create multi-language content easily and at low costs. You can discover more about MCM on MATCHA's official website.

Overview of the New LP Page Functionality
The newly introduced LP page feature presents several key advantages:

• - Automated Creation in Six Languages: Users can simply input content in Japanese to generate a landing page in a total of six languages.
• - SEO Benefits: The pages are published directly on MATCHA's site, improving search engine optimization and attracting more visitors.
• - Traffic Redirect: The pages offer the option to place banners that lead to external websites (e.g., reservation pages or their corporate sites).

This feature responds to the needs of those who require a continuous information-sharing tool without having to build a full-scale official website. The LP pages offer significant value, especially for organizations with limited resources, allowing them to manage their information presence on MATCHA efficiently. This feature is available to users subscribed to the MCM Pro Plan, starting at a monthly fee of 69,000 yen.

Use Cases and Future Prospects

Practical Implementations in the Community

As a leading example of the LP page functionality, the Hokkiado-Kyoto Tourism Association has begun utilizing this feature. They are leveraging the MATCHA landing page, available in six languages, to highlight the attractions of the Hokkiado area to inbound tourists. Additionally, in their latest issue of the free publication, att.JAPAN, the association has included QR codes leading to the MATCHA landing page and a counter for inbound tourists at the Japan Travel Tis Kyoto branch, showcasing local travel options like the Kansai WIDE Area Pass from JR West. This strategy intertwines the act of sharing information with the actual purchase of travel products, resulting in a multi-layered promotional approach.

Emergency Information Dissemination

The LP pages are not only useful for tourism promotion but also hold potential as channels for urgent information dissemination during emergencies, such as disaster alerts or promoting behavioral awareness in critical situations. For instance, in the event of a typhoon or earthquake, these pages could relay multi-language safety information to inbound tourists, or notify them about area restrictions in nature conservation zones, allowing a flexible communication strategy tailored to varying conditions.

Towards a Distributed and Sustainable Information Sharing Model

In the inbound market, rapid fluctuations caused by international politics, disasters, and social media-induced reputational issues reflect the need for a more resilient approach to information dissemination. Recently, a prophecy spread through social media reportedly impacted demand for inbound tourism from Hong Kong, leading to reduced flight availability. Such incidents highlight the importance of establishing a decentralized communication framework that avoids over-reliance on specific countries or channels. The multi-language, immediate nature of MATCHA's LP page feature can support local governments and businesses in maintaining robust communication, effectively weathering external challenges.

Official Comments from the Media Platform’s Management
According to Mr. Nam Ko, head of the Media Platform Division, "The LP page feature has been designed with practical usability in mind, allowing for continuous multi-language information sharing even with limited resources. In sectors like tourism and hospitality, where maintaining updated content, translations, and expansions can be burdensome, this feature offers straightforward operability and seamless integration with MATCHA media, enabling it to be a sustainable tool for on-site use. We plan to continue evolving the product by incorporating user feedback."

Future Enhancements
As MATCHA monitors the adoption of the LP page feature, they aim to introduce new plans to cater to diverse needs. With their ongoing commitment to enhancing inbound tourism experience and sustainable communication strategies, MATCHA aims to empower information sharing efforts across Japan.

About MATCHA
MATCHA is a media platform providing information in ten languages aimed at inbound and foreign residents, hosting over 20,000 articles on Japan. With monthly traffic reaching 6.63 million page views and 3.33 million unique visitors from 227 countries and regions, MATCHA utilizes valuable content creation focused on user needs rather than one-sided information dissemination. In addition to media operations, MATCHA provides multilingual information tools, inbound marketing support, and hosts annual summits for inbound industry stakeholders.