Connecting Businesses Worldwide: Insights from the 136th Canton Fair Experience

Connecting Global Enterprises at the 136th Canton Fair

The recent conclusion of the 136th Canton Fair, held in Guangzhou, China, marked a significant milestone in international trade. With an astonishing 253,000 foreign buyers representing 214 countries and regions, the fair showcased a diverse array of products and paved the way for new business opportunities.

Among the attendees was Duarte Nuno Rocha, Chief Representative of the Sonae Group in China, who emphasized the importance of his annual participation at the Canton Fair. With over two decades of experience at Sonae, a multinational conglomerate with interests spanning from retail and financial services to telecommunications, Duarte's insights reflect the evolving dynamics of the Chinese manufacturing sector.

Mr. Duarte has been representing Sonae at the fair since 2006. He oversees operations in Guangzhou, playing a pivotal role in shaping the company's supply chain and procurement strategies within China and Asia. "The quality and value of Chinese products have made a favorable impression on Portuguese consumers," he noted, reflecting on his observations during the fair.

Having attended the three phases of the 136th fair, he and his team not only discovered a wide range of innovative products but also identified several exceptional suppliers. "Over the years, I have seen Chinese manufacturers significantly improve their product quality," Duarte remarked. "Foreign consumers are increasingly demanding higher standards regarding quality, technology, and innovation, while also being more aware of the environmental impact and social contributions of brands. This trend is reshaping supplier choices."

To make informed decisions, Duarte considers factors like product quality, innovation, and sustainable practices when selecting suppliers. He emphasized that face-to-face interactions at the Canton Fair are crucial for establishing purchase agreements and long-term partnerships. "Meeting existing and potential suppliers helps us outline cooperation areas for the upcoming year," he stated.

The Canton Fair has continuously integrated innovative measures and digital platforms. Duarte highlighted the ease provided by the new online exhibition and mobile application for overseas buyers. Moreover, he aims to leverage market insights and trend reports shared during the fair to enhance his understanding of China and global trends, thereby enabling more informed business decisions.

As the next Canton Fair approaches, scheduled for April 15 to May 5, 2025, the excitement among global businesses is palpable. For further details, prospective attendees can visit Canton Fair's official website.

In summary, the 136th Canton Fair was not just an exhibition; it served as a vital link connecting businesses worldwide and revealing new opportunities in the ever-changing landscape of international trade.