Enhancing PR Support with Generative AI for the M&A Industry

Enhancing PR Support with Generative AI for M&A

In a rapidly evolving business landscape, effective communication in the M&A (mergers and acquisitions) sector is crucial. Recognizing this need, Biz Communications, based in Minato, Tokyo, has launched a specialized PR team focusing on the M&A industry. With the introduction of a dedicated Generative AI unit in June 2025, the company aims to visualize and optimize the complex information surrounding M&A transactions, making it more accessible and understandable to the public and stakeholders.

M&A is not just about buying and selling; it plays a vital role in shaping the future of companies and supporting local economies. However, many of the values and implications of M&A deals often remain misunderstood or unnoticed by the public. Biz Communications is determined to bridge this gap. Their new PR strategy utilizes Generative AI to enhance both the quality and speed of their communications, ensuring that the essence and significance of M&A are effectively conveyed.

Key Enhancements Introduced

The implementation of this proprietary Generative AI brings several critical enhancements to Biz Communications’ PR activities:
1. Contextual Framework: By linking societal issues, market sentiments, and industry trends, the AI creates a context that resonates with audiences.
2. Automated Expressions: It generates compelling narrative structures based on historical media exposure trends and response data, ensuring that the messages produced are impactful.
3. Media Strategy: The AI aids in identifying target media and designing tailored approaches to specific outlets, maximizing outreach potential.
4. Structured Storytelling: Even for non-name projects, the AI helps create structured stories that effectively communicate value and relevance.
5. Media Materials Automation: It facilitates the automatic creation of media briefs and proposals, streamlining the preparatory processes involved in PR campaigns.

Transforming Achievements into Social Value

Biz Communications leverages its extensive experience in media relations to translate achievements into recognizable social values. The outputs generated through the AI assist in:

- Designing media exposure strategies for economic, business, and finance-focused outlets.
- Structuring case studies for scenarios where real names cannot be disclosed, making it possible to generate relevant articles.
- Proposing contributions to trend articles, explanatory pieces, and ongoing columns related to M&A.
- Providing long-term PR support that goes beyond instant press releases, encompassing strategies spanning six months to a year.

The hybrid approach combining Generative AI with traditional PR practices creates a seamless system that supports clients from strategy formulation to output creation and gaining media exposure.

A Message from the CEO

Mitsuru Fujii, the CEO of Biz Communications, highlighted the importance of M&A as a critical choice for the future of enterprises and regional economies. He stated, “M&A is not merely about buying and selling; it’s about making significant choices that determine the future of businesses and supporting local economies. Yet, the message and value often fail to reach society. We aim to transform the essence and significance of M&A into a communicable form through the power of PR, acting as a bridge between enterprises and society.”