Hachimaru x Navit-chan
2026-10-13 03:17:15

Special Collaboration Between Nagoya's Hachimaru and Dive's Navit-chan to Promote Tourism

Exploring the Collaboration Between Hachimaru and Navit-chan



In an exciting initiative to promote tourism in Nagoya, Dive, a company specializing in providing staffing services for tourist facilities, has unveiled a special collaboration between its official character, Navit-chan, and the city’s beloved mascot, Hachimaru. This joint effort aims to elevate awareness of Nagoya's cultural richness and scenic wonders while fostering connections with potential workers in the tourism sector.

Dive: A Leader in Resort Job Opportunities


Dive is renowned for its job platform specializing in resort-style employment. Recognized as the top site for the number of job listings and user reviews, Dive aims to expand the appeal of resort jobs, especially those that allow individuals to live and work in beautiful locations across Japan. Their latest collaboration uniquely emphasizes Nagoya's attractions through the lens of local mascots.

Bringing Nagoya to Life


This collaboration features a special feature on the Resort Baito Navi media platform, called "Hachimaru's Hometown: Top 9 Tourist Spots and 3 Local Delicacies in Nagoya." It showcases a diverse range of attractions within and around Nagoya, providing readers with insights into historical sites like Nagoya Castle and Osu Kannon, alongside modern attractions such as the Higashiyama Zoo and Botanical Gardens and the Nagoya Port Aquarium. Additionally, the feature highlights local culinary delights, including misokatsu, tenmusu, and hitsumabushi, presenting a flavorful insight into Nagoya's food culture.

Alongside these tourist attractions, the article details how participating in a resort job can be both a practical and delightful way to explore the area while earning, featuring testimonials from those who have worked in Nagoya's vibrant tourism industry. The goal is to spark interest not only in travel but also in the opportunity to contribute to the local economy through employment in the region's diverse attractions.

Background of the Collaboration


Navit-chan operates under the mission of addressing labor shortages within popular tourist regions by promoting the joys of 'resort work' across Japan. While many working hopefuls flock to tourist hotspots in places like Okinawa and Hokkaido, numerous other regions, including Nagoya, possess untapped potential and unique attractions that warrant exposure. The collaboration with Hachimaru serves to enlighten potential visitors and job seekers about Nagoya's abundant historical, culinary, and cultural experiences.

Future Aspirations


Dive is committed to ongoing collaborations with municipalities across the country to further promote lesser-known local attractions to a broader audience. By offering immersive experiences that encompass living, working, and sightseeing in these regions, Dive aims to mitigate labor shortages and invigorate local economies. They recognize that many staff members, initially drawn to the area for seasonal work, develop a deep affection for these communities and often choose to settle there permanently. The organization’s future endeavors will focus on elevating both tourism and local engagement to create a sustainable regional ecosystem that contributes to local revitalization.

What is Resort Baito?


Resort Baito refers to job opportunities in hotels, inns, theme parks, and ski resorts across Japan that offer lodging for employees. Typically lasting about three months, many listings come with free accommodation and utilities, making it a cost-effective way to work. The availability of positions for individuals with little or no experience also amplifies the attractiveness of resort jobs, making them accessible to various demographics.

About Hachimaru


Hachimaru, the official mascot of Nagoya, was created for the city's 400th anniversary celebrations in 2010. Enjoying interactions and travel, Hachimaru visits various places to promote everything Nagoya has to offer. His signature furoshiki contains the wish granter named Kanaecchi, representing positivity and hope.

In conclusion, the collaboration between Navit-chan and Hachimaru is a brilliant step towards enriching the experience of both tourists and locals alike by nurturing a community built on engagement and appreciation of its historical and cultural wealth.


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Topics Travel)

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