#United States #Minneapolis #Ovative Group #Marketing Insights #EMR Rankings

Ovative Group's 2025 EMR Power Rankings Unveiled

On March 24, 2025, Ovative Group, a leader in performance marketing and measurement, revealed its anticipated 2025 EMR Power Rankings. This pivotal report offers marketers crucial insights into the effectiveness of various paid media channels, specifically focusing on those that yield the highest Enterprise Marketing Return (EMR).

In today's landscape where the lines between eCommerce and traditional in-store sales are blurred, Ovative's proprietary EMR framework, enhanced by its EMRge™ technology, takes a holistic approach to measure the impact of media across the entire sales funnel. Unlike traditional Return on Ad Spend (ROAS) metrics, EMR encompasses not only online and offline revenue but also factors in customer lifetime value, incrementality, and profitability. This gives marketers a clearer picture of how their investments can lead to sustainable growth.

Key Insights from the Rankings

One of the most notable aspects of the 2025 EMR Power Rankings is its significant revelations:

• - TikTok has risen in effectiveness, notably in driving in-store sales despite facing regulatory challenges.
• - Retail Media has dramatically improved its position, climbing from #15 to #8 in under nine months, highlighting its growing importance within marketing mixes.
• - Connected TV (CTV) has fallen from #6 to #16, revealing the challenges posed by audience fragmentation and saturation that affect its effectiveness.
• - Interestingly, upper funnel channels—including TikTok, Meta, and audio platforms—showed increased influence on in-store sales, reaffirming the importance of brand-building efforts at the top of the marketing funnel.

Strategic Recommendations for Brands

With these insights, brands have a unique opportunity to refine their marketing strategies. Ovative Group encourages marketers to utilize the 2025 EMR Power Rankings as a resource for determining which channels align best with their goals. By partnering with Ovative’s experts, businesses can develop a tailored media strategy designed specifically for their needs, optimizing their investments for maximum impact.

Ovative Group stands out as an independent full-funnel media and measurement firm equipped with extensive industry expertise. Their impressive client roster includes significant names like Domino's, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group. This broad client base showcases Ovative’s ability to enhance media and measurement programs effectively, resulting in profitable growth.

Ovative doesn’t just focus on data tracking; it aims to redefine success in marketing. Their cutting-edge MarTech platform, EMRge™, facilitates businesses in transforming marketing into a sustainable growth engine. This unique marketing approach allows for comprehensive planning, buying, and measurement.

In light of this powerful data, brands wishing to elevate their marketing game can explore the complete rankings and insights by visiting Ovative’s official site.

About Ovative Group

Established as a thought leader in the performance marketing arena, Ovative Group leverages its expertise to assist brands in converting their media strategies into drivers of sustainable growth. Their innovative approach has garnered recognition from prestigious organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. Those interested in learning more about their offerings can engage with them through various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.

By staying ahead with the 2025 EMR Power Rankings, marketers can equip themselves with invaluable data to navigate the intricate world of omni-channel marketing, ensuring they make informed investment decisions while maximizing their brand’s potential.