Pop-Tarts® Reveals 'Frosted Cinnamon Roll' as New Edible Mascot for 2024 Pop-Tarts Bowl

A Sweet Return: Pop-Tarts® Unveils Edible Mascot

After weeks of eager anticipation, Pop-Tarts® has finally revealed that Frosted Cinnamon Roll will return as the third Edible Mascot at the highly anticipated 2024 Pop-Tarts Bowl. This fan-favorite flavor will compete alongside Frosted Hot Fudge Sundae and Frosted Wild Berry in what promises to be a delightful showdown.

The excitement surrounding this announcement highlights just how beloved Frosted Cinnamon Roll has become among Pop-Tarts enthusiasts. According to Heidi Ray, Senior Director of Marketing, the company's commitment to listening to consumer feedback played a critical role in bringing this flavor back. “We know Pop-Tarts fans love to debate our flavors, and we were thrilled by the engagement from our community. When they asked for Frosted Cinnamon Roll, we knew we had to make it happen,” Ray stated, underscoring the importance of fans in shaping product offerings.

Starting this December, fans can expect to find the Frosted Cinnamon Roll toaster pastry back on shelves nationwide. For those eager for an early taste, a limited drop is already available directly through the Pop-Tarts shop.

Edible Mascot Competition

As the Pop-Tarts Bowl approaches, a spirited competition is brewing among the three amazing Edible Mascots. They will train and prepare for their moment in the spotlight in an exclusive content series on Pop-Tarts’ YouTube channel, showcasing each flavor's training regimens as they attempt to win over fans. The mascot that gets the most love will ultimately achieve the sweet goal of being consumed by the winning team during the bowl game.

In addition to this competition, fans will have the chance to participate directly by voting for their favorite flavor to be consumed during the game. The final decision lies with the Most Valuable Player (MVP), who will select which Edible Mascot makes it to 'Mouth Heaven.' Those fans who correctly match the MVP's choice will be entered into a drawing for a unique prize: a piece of the winning Edible Mascot, alongside a year's supply of Pop-Tarts.

Game Day Extravaganza

On December 28, as part of the Pop-Tarts Bowl festivities, a Fan Fest will be held near Camping World Stadium in Orlando, Florida. This event promises fun-filled activities for attendees of all ages. For those attending the game itself, unique concessions will be available, including Pop-Tarts PBJ Pretzels and Hot Fudge Pop-Tarts Ice Cream Sundaes, blending the spirit of college football with distinctively sweet offerings.

Additionally, Pop-Tarts aims to make a positive impact this season by donating $50,000 to the Extra Yard for Teachers initiative, supporting local educators and fostering educational opportunities for students. This aligns with Kellanova’s (the parent company of Pop-Tarts) overarching mission of creating better days through food and community support.

As the countdown to game day begins, fans can monitor all the deliciously fun happenings by following @PopTartsUS on Instagram and @PopTarts on TikTok. Don't miss out on the excitement of the 2024 Pop-Tarts Bowl airing live on December 28 at 3:30 p.m. ET on ABC. Get ready for a game day filled with thrilling action on and off the field!