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Hardee's and The Rizzler Team Up for an Exclusive Meal

In an exciting move that blends culinary creativity with digital engagement, Hardee's and internet sensation The Rizzler have joined forces to launch the Rizzwich Meal. This new app-exclusive meal is set to captivate fans of the iconic fast-food chain with its unique flavors and trendy branding.

A Delicious Creation: The Rizzwich Meal

The Rizzwich Meal is a limited-time offering that features a mouthwatering Grilled Cheese Bacon Burger. This delightful sandwich includes a juicy 100% Angus beef patty, oozing with a blend of melty American and Swiss cheese, and topped with crispy cherrywood-smoked bacon. All of this is perfectly sandwiched between buttery, toasted sourdough, ensuring a satisfying crunch with each bite.

But the indulgence doesn't stop there. The meal is accompanied by a side of golden fries and a choice of Hardee's Hand-Scooped Ice Cream Shake™, completing a dining experience that promises to be both filling and flavorful. Described as having 'extra rizz,' this phrase symbolizes the blend of taste and swagger that Hardee's aims to promote through this campaign.

Driving Digital Engagement

This unique campaign is more than just a meal; it's part of Hardee's strategy to boost digital engagement and encourage app downloads. By offering exclusive deals through the Hardee's app, the brand is capitalizing on a trend that leverages the power of digital platforms to connect with younger, tech-savvy consumers. As Sarah Breymaier, vice president of brand at Hardee's, notes: "With The Rizzler, we're not just launching a new sandwich—we're building a digital movement that taps into what our fans love: culture, content, and crave-worthy food."

The partnership has already seen success, as evidenced by the positive reception of their previous collaboration featured across social media during the summer. The new campaign is designed to maintain excitement and encourage community interaction through innovative social teasers, influencer collaborations, and app-exclusive promotions.

Availability and Promotion

Starting from November 5, 2025, the Rizzwich Meal will be available exclusively for purchase via the Hardee's app, drawing in both loyal fans and new customers eager to try this flavorful creation. New app members are in for a treat as they can enjoy a $2 discount on their first Rizzwich meal, making it an enticing offer for first-time customers.

Hardee's has established itself as a key player in the fast-food industry with over 1,600 locations across 31 states. Known for their commitment to quality, Hardee's aims to bring people together with dishes that provide a sense of comfort and satisfaction. With this latest initiative, they are not only expanding their menu but also redefining how they engage with their customers in a digital age.

In conclusion, the Rizzwich Meal exemplifies Hardee's strategy to innovate and remain relevant in a competitive market. By collaborating with popular figures like The Rizzler and harnessing the power of their app, Hardee's is set to deliver delicious food while creating a vibrant community of fans excited to partake in this flavorful journey.