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Aplós Secures Funding to Transform Non-Alcoholic Spirits Landscape

Aplós, a prominent brand in the functional, non-alcoholic spirits sector, has successfully concluded a funding round of $5 million, aiming to bolster its growth in the rapidly expanding market for alcohol alternatives. This investment will help the brand enhance production capabilities and widen its presence in hospitality and retail sectors, particularly amid a broader cultural shift toward mindful drinking.

In recent months, Aplós has demonstrated remarkable growth, achieving over 400% in retail and on-premise sales. The brand has recently made strides into over 2,000 new retail locations and secured a spot on the menus of more than 1,000 prestigious venues, including notable establishments like Four Seasons Hotels and Restaurants, Soho House, and Michelin-starred restaurants such as Atelier Crenn. This upward trajectory underscores Aplós' growing status as a preferred choice among non-alcoholic options in luxury settings.

Co-founded by Emily Onkey and David Fudge, Aplós emerged from the belief that modern consumers should not compromise on quality and experience when opting for non-alcoholic beverages. By creating high-quality functional spirits, Aplós seeks to redefine the non-alcoholic landscape, moving beyond traditional mocktails towards sophisticated and intentional options.

As Aplós continues to gain traction, its success comes at a time when alcohol consumption in the U.S. is on a decline, with only 54% of adults reporting that they consume alcoholic beverages. “We’re entering a new era of drinking,” noted CEO David Fudge. He elaborates that more individuals are reevaluating their relationships with alcohol, prioritizing wellness and intentional living, and seeking refined drinking experiences without negative trade-offs.

Looking ahead to early 2026, Aplós plans to unveil its latest product innovation: a Dragon Fruit Martini, which is a non-alcoholic interpretation of the trendiest cocktail of the year. This launch will complement its existing lineup of award-winning spirits, which includes Aplós Calme, Aplós Ease, and Aplós Arise. Furthermore, the brand has also developed a range of ready-to-drink non-alcoholic cocktails such as the Ume Spritz and Mandora Negroni, all crafted to ensure that consumers enjoy the full breadth of flavors and complexity typically associated with mixed drinks.

The recent funding aims not only at scaling production but also at further expanding Aplós' retail footprint and spurring innovation within its product offerings. As a pioneer within the mindful drinking movement, Aplós has created a loyal consumer base, appealing to both those who drink and those who prefer to abstain, all attracted by its sleek design and thoughtful formulation.

In conclusion, Aplós stands at the forefront of redefining the non-alcoholic beverage category, leveraging its recent investment for further growth and innovation. With a commitment to quality and a focus on the evolving preferences of consumers, Aplós is poised to continue shaping the landscape of non-alcoholic spirits and lead the charge into a future where sophisticated drinking experiences are accessible to all, regardless of alcohol content.

For more information about Aplós and their offerings, visit their official website at aplos.world.