Mondetta Clothing Welcomes Georgi Gvakharia As Retail VP to Enhance Growth

Mondetta Clothing Appoints Georgi Gvakharia as Vice President of Retail



WINNIPEG, MB, July 2, 2025 – Mondetta Clothing, renowned for its active lifestyle brand, Mondetta Performance Gear, has made a significant leadership appointment by introducing Georgi Gvakharia as the new Vice President of Retail. This newly created role marks a pivotal shift for the company, focusing on enhancing retail operations across its varied brand portfolio.

Georgi Gvakharia’s arrival is particularly timely as Mondetta's Modern Ambition division is set to embark on its first venture into traditional retail spaces. His extensive experience in high-end retail uniquely positions him to spearhead this growth initiative. "We're thrilled to welcome Georgi to our team and are eager to see how his extensive expertise can drive our retail presence for all our brands," expressed Ash Modha, CEO and Co-Founder of Mondetta Clothing.

Gvakharia brings a wealth of knowledge from his successful tenure in prestige retail markets throughout North America. His strategic leadership at various well-respected brands, including Ralph Lauren, has enabled significant advancements in brand loyalty and sales performance, especially through enhancing customer experiences. Georgi's initiatives within the Canadian market will be pivotal as he adapts to and navigates the complexities of diverse retail landscapes.

He expressed his enthusiasm for joining Mondetta, stating, "I’m excited to join Mondetta at such a pivotal moment in its growth. The opportunity to shape the brand’s retail journey, rooted in purpose, performance, and style, is deeply aligned with my values. I look forward to collaboratively building something meaningful in the luxury menswear market alongside this exceptional team."

About Mondetta Clothing


Mondetta Clothing Inc. has established itself as a prominent player in the leisure and sportswear sector, particularly known for its worldwide flag-themed apparel. Based in Winnipeg, Manitoba, the company operates through four divisions: Mondetta, Mondetta Originals, MPG, and Modern Ambition. Founded in 1986, its unique name blends the French word 'monde' (world) and the Latin suffix 'etta' (small), symbolizing the notion of a shrinking global community facilitated by technological advancements.

Over the years, Mondetta has garnered a reputation as a leader in sustainable, technical, lifestyle, and activewear apparel. With Georgi Gvakharia at the helm of retail operations, the company aims to enhance its market presence and continue its commitment to quality and sustainability in fashion. As their journey into brick-and-mortar retail unfolds, all eyes will be on how Mondetta leverages its extensive brand heritage under Gvakharia’s strategic leadership.

Moving forward, Mondetta Clothing is not only focused on growth but also on enhancing consumer engagement and loyalty through innovative retail experiences that create value in both style and sustainability. This new appointment is viewed as an exciting chapter for the company as they pave their way forward in the competitive world of fashion.

Topics Consumer Products & Retail)

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