#Japan #Red Horse Corp #Kamifurano Pork #Seasonal Hormone #Kamifurano

New Seasonal Delicacy: Kamifurano Pork's 'Seasoned Hormone'

In an exciting development for food lovers and supporters of local businesses, Red Horse Corporation, headquartered in Sumida, Tokyo, has introduced a new product made from the renowned 'Kamifurano Pork' of Kamifurano Town in Hokkaido. Named 'Seasoned Hormone', this product showcases the unique flavor of the rare pork part known as 'Shiro', and has been registered as a return gift for the local furusato nozei (hometown tax) initiative.

The journey to create 'Seasoned Hormone' began during a product development seminar held in March of this year in Kamifurano Town, where community revitalization representatives expressed their dreams of promoting the appeal of Kamifurano Pork. Inspired by this passion, Red Horse Corporation embarked on a mission to create a new product that would not only highlight the delicious qualities of this local specialty but also address the challenges faced by local producers.

Typically, certain parts of pork, like the large intestine (Shiro), are often wasted due to the difficulty in processing them. The company learned of this issue from local farmers who wanted to process these parts but lacked the resources to do so. With a strong desire to find a solution, the company aimed to transform this rare part into a delicacy perfect for summer barbecues in Hokkaido.

The development process was anything but straightforward. Initially, the team faced several challenges due to the product's complexity and required know-how and had to overcome numerous obstacles to achieve a product that met the expectations of the local community. Through perseverance, they finally created a product that was well-accepted by the locals. This deeply-rooted desire to invigorate the region drives Red Horse Corporation to collaborate with local governments and entrepreneurs to develop innovative regional products. The new 'Seasoned Hormone' will be available for local distribution and as a return gift incentive cherished by both residents and nationwide fans of Kamifurano Pork.

Kamifurano Town is celebrated for its beautiful lavender fields and its commitment to producing high-quality pork. The 'Kamifurano Pork' brand is developed with meticulous care, from breeding to feed formulation, emphasizing health and taste. The local committee of pork producers adheres to a philosophy that healthy pigs equate to delicious pork; hence they commit to stress-free breeding and production management.

Further lending insight into the product development, local revitalization coordinator Mr. Oohira shared that the concept was strongly influenced by a consultation he had regarding the need to spread the allure of 'Kamifurano Pork'. The initiative to process the rarely utilized large intestine (Shiro) and create 'Seasoned Hormone' was a collective dream transformed into reality.

However, the process was not without its difficulties. During a visit to the supplier Kamifurano Kobo, the team quickly realized the labor-intensive and challenging nature of processing Shiro due to a shortage of workers. Many companies turned them down with comments like, 'Handling the large intestine is difficult, and the labor is insufficient.' Yet, by persevering for nearly six months, they finally found a cooperative company willing to take on this challenge.

Recognizing the delicacy of Shiro as a part admired by aficionados of offal, the product's name purposefully incorporates 'Shiro Hormone' clearly emphasizing its unique appeal. The packaging design was inspired by the magnificent landscapes of Kamifurano, striving for an eye-catching yet approachable aesthetic appealing to both donors from around the country and local shoppers alike.

Finally, on December 12, the 'Kamifurano Pork Shiro Hormone' was registered as a return gift in the furusato nozei program and is expected to be available in local and nearby stores soon. Red Horse Corporation looks forward to continuing its collaborative efforts with local governments and producers, striving to showcase the unique charm of the region.

Product Highlights

• - Texture: 'Shiro' offers a crunchy texture and sweetness from the fat, providing a deep umami flavor with each bite.
• - Flavors Available:

- Miso Seasoned Hormone: Rich flavor suitable for all ages.
- Salt Seasoned Hormone: Perfectly balanced with a hint of sweetness, making it an enjoyable dish.

Return Gift Options

1. Kamifurano Pork Shiro Hormone (miso flavor)
2. Kamifurano Pork Shiro Hormone (salt flavor)
- 2 packs: 7,000 JPY
- 4 packs: 10,000 JPY
- 6 packs: 14,000 JPY
- 10 packs: 20,000 JPY
3. Mixed Set (one of each flavor)
- 1 pack of each: 7,000 JPY
- 2 packs of each: 10,000 JPY
- 4 packs total: 17,000 JPY

The donation amounts listed above apply to the Rakuten Furusato Tax site; some discrepancies may exist across various sites.

Donation Sites

Currently available through 19 different sites including Rakuten Furusato Tax, Furusato Choice, and others. Therefore, we invite everyone to support and enjoy the flavors of Kamifurano Pork through your contributions.

About Red Horse Corporation

Rooted in our mission to revitalize local communities through product development, we are currently collaborating with over 50 local governments to create innovative local specialties. Red Horse Corporation not only focuses on development but also on the promotion and branding of regional products, helping to enrich local stories while strengthening community ties. We believe that by developing products that reflect the character of the region, we can invigorate local agriculture and preserve its food culture, thus allowing us to build a promising future for Kamifurano and beyond.