AnyMind Group Achieves Star Enabler Status with Lazada in Malaysia

AnyMind Group, a prominent player in the technology sector, has announced its recognition as a 'Star Enabler' partner by Lazada, one of Southeast Asia's largest e-commerce platforms, within the Malaysian market. This prestigious designation highlights AnyMind's significant contributions and success within e-commerce operations, utilizing an array of AI-powered platforms to elevate brand performance.

Comprehensive Support for E-Commerce Operations

Throughout its engagement with various brand companies, AnyMind Group has leveraged its state-of-the-art platforms to craft and implement effective sales strategies. The firm has provided inclusive support for e-commerce operations ranging from data collection and analysis to the planning and execution of marketing initiatives. These efforts have garnered high praise from Lazada, resulting in the coveted 'Star Enabler' recognition.

Criteria for Lazada Partner Certification Program

The certification program evaluates partners based on critical metrics such as fulfillment rates, customer response rates, product inventory rates, cancellation rates, and marketing performance. A vital criterion for assessment involves the sustained growth of Gross Merchandise Value (GMV) within Lazada’s official brand mall, LazMall. The 'Star Enabler' title is awarded to partners demonstrated excellence in operational structure, growth accomplishments, and customer engagement.

A Closer Look at AnyMind Group's E-Commerce Solutions

AnyMind Group's innovative solutions include:

1. AnyX

A management platform designed to allow businesses to oversee sales data across multiple channels, enhancing operational efficiency and data utilization. It supports cross-border expansion and online sales strategies using localized insights from various markets. More Info

2. AnyTag

This platform empowers companies to excel in influencer marketing by facilitating optimal influencer selection and casting through AI insights. It also offers real-time reporting and campaign measurement capabilities. As of June 2025, it provides access to over 1.1 million influencers across more than 45 countries. More Info

3. AnyLogi

A global logistics platform aiding e-commerce operators by automating connections with domestic and international cart and delivery services. It streamlines the entire shipping process, covering everything from generating invoices to managing pickups. More Info

4. AnyChat

This conversational commerce platform enhances real-time customer support through chat functionalities. It maximizes customer experience by collecting and analyzing purchase-related data, triggering engagements tied to buying or shipping activities. More Info

5. AnyLive

A live commerce platform equipped with generative AI, AnyLive enables multi-language broadcasts using AI avatars that reflect brand identity. This innovation in live commerce lowers operational costs while utilizing data insights to drive continuous sales growth. More Info

Vision from Leadership

Steven Tan, AnyMind Group's Managing Director of Fulfillment, expressed pride in the recognition as 'Star Enabler'. This accolade acknowledges AnyMind's commitment to continuously supporting brand success on key platforms like Lazada. Looking ahead, AnyMind is dedicated to blending technology with expert team support to help brands thrive in the rapidly evolving digital marketplace.

About AnyMind Group

Founded in 2016 in Singapore, AnyMind Group operates across 15 countries in Asia, offering innovative solutions in e-commerce, marketing, production control, and logistics. The firm employs a BPaaS (Business Process as a Service) model, which merges platform capabilities with operational support, promoting efficiency and enabling client business growth. The company is publicly traded on the Tokyo Stock Exchange (Ticker: 5027).
For more information, visit AnyMind Group.