Hornets Sports & Entertainment and First Horizon Bank Team Up for a Multiyear Partnership
Hornets Sports & Entertainment (HSE) has forged an exciting new partnership with First Horizon Bank (NYSE: FHN), marking a significant collaboration that promises to enrich both the basketball experience and community engagement within the realm of Charlotte sports. Announced on December 11, 2024, this multiyear agreement designates First Horizon Bank as a proud partner of the Charlotte Hornets, and includes a range of benefits designed to foster a strong connection between the bank, the team, and local fans.
As part of the partnership, First Horizon Bank will hold the entitlement sponsorship for the Theater Box located on the Suite Level of Spectrum Center, a venue renowned for hosting thrilling NBA games as well as various entertainment events. According to Shelly Cayette-Weston, President of Business Operations for HSE, the inclusion of First Horizon not only strengthens their lineup of partners but also introduces one of the facility's premium products, the First Horizon Bank Theater Box, recently added during a phase of arena renovations. This addition is expected to enhance the experience for fans while providing a unique environment to enjoy games and events.
The agreement doesn’t stop at just the Theater Box; First Horizon will also have naming rights to the private Trade and Caldwell Entrance of Spectrum Center. This prominent positioning will undoubtedly raise the bank's profile among attendees and fans, creating more avenues for direct engagement. To further emphasize their commitment to the community, First Horizon is set to serve as the presenting sponsor for the "Bee-Ball for All" youth initiative aimed at promoting basketball through community outreach and support for young athletes. With this initiative, they hope to inspire the next generation and contribute positively to the local area.
In-arena branding opportunities for First Horizon include various displays throughout the Spectrum Center, as well as a dedicated alcove on the Uptown Concourse. This ensures that fans and visitors are continually exposed to the brand, enhancing visibility and reinforcing the partnership in various ways.
John Forgan, Market President for First Horizon, expressed excitement about the collaboration, stating, "We are thrilled to partner with the Charlotte Hornets, an organization that shares our ongoing commitment to the greater Charlotte community." This sentiment aligns with the team's vision to not only entertain but also make a meaningful impact in the lives of fans and community members.
The partnership will kick off with a celebratory ribbon-cutting event for the First Horizon Bank Theater Box, scheduled for early 2025. This event will symbolize the new era of collaboration between the Hornets and First Horizon Bank, setting the stage for a successful partnership that prioritizes community engagement, fun experiences, and shared success.
For Hornets Sports & Entertainment, this collaboration is more than just a business agreement; it is about building community. The Hornets have always valued their relationship with local fans and businesses, aiming to create unforgettable memories for those who come to Spectrum Center, a venue that draws over 1.2 million visitors each year. HSE aims to enhance the fan experience using this new partnership to make a distinctive impact on the regional sports scene.
As for First Horizon, a leading regional financial services company with significant presence in the southern U.S., this alliance exemplifies their philosophy of community and partnership. With $82.6 billion in assets as of September 30, 2024, First Horizon is committed to providing exceptional banking services while supporting local communities and fostering economic growth.
In conclusion, the partnership between Hornets Sports & Entertainment and First Horizon Bank is a strategic alliance that not only elevates the fan experience at Spectrum Center but also highlights the importance of community engagement in sports. As both entities look ahead to the future, there is great anticipation for the positive changes and interactions this partnership will bring, creating a legacy that fans and community members will cherish for years to come.
As part of the partnership, First Horizon Bank will hold the entitlement sponsorship for the Theater Box located on the Suite Level of Spectrum Center, a venue renowned for hosting thrilling NBA games as well as various entertainment events. According to Shelly Cayette-Weston, President of Business Operations for HSE, the inclusion of First Horizon not only strengthens their lineup of partners but also introduces one of the facility's premium products, the First Horizon Bank Theater Box, recently added during a phase of arena renovations. This addition is expected to enhance the experience for fans while providing a unique environment to enjoy games and events.
The agreement doesn’t stop at just the Theater Box; First Horizon will also have naming rights to the private Trade and Caldwell Entrance of Spectrum Center. This prominent positioning will undoubtedly raise the bank's profile among attendees and fans, creating more avenues for direct engagement. To further emphasize their commitment to the community, First Horizon is set to serve as the presenting sponsor for the "Bee-Ball for All" youth initiative aimed at promoting basketball through community outreach and support for young athletes. With this initiative, they hope to inspire the next generation and contribute positively to the local area.
In-arena branding opportunities for First Horizon include various displays throughout the Spectrum Center, as well as a dedicated alcove on the Uptown Concourse. This ensures that fans and visitors are continually exposed to the brand, enhancing visibility and reinforcing the partnership in various ways.
John Forgan, Market President for First Horizon, expressed excitement about the collaboration, stating, "We are thrilled to partner with the Charlotte Hornets, an organization that shares our ongoing commitment to the greater Charlotte community." This sentiment aligns with the team's vision to not only entertain but also make a meaningful impact in the lives of fans and community members.
The partnership will kick off with a celebratory ribbon-cutting event for the First Horizon Bank Theater Box, scheduled for early 2025. This event will symbolize the new era of collaboration between the Hornets and First Horizon Bank, setting the stage for a successful partnership that prioritizes community engagement, fun experiences, and shared success.
For Hornets Sports & Entertainment, this collaboration is more than just a business agreement; it is about building community. The Hornets have always valued their relationship with local fans and businesses, aiming to create unforgettable memories for those who come to Spectrum Center, a venue that draws over 1.2 million visitors each year. HSE aims to enhance the fan experience using this new partnership to make a distinctive impact on the regional sports scene.
As for First Horizon, a leading regional financial services company with significant presence in the southern U.S., this alliance exemplifies their philosophy of community and partnership. With $82.6 billion in assets as of September 30, 2024, First Horizon is committed to providing exceptional banking services while supporting local communities and fostering economic growth.
In conclusion, the partnership between Hornets Sports & Entertainment and First Horizon Bank is a strategic alliance that not only elevates the fan experience at Spectrum Center but also highlights the importance of community engagement in sports. As both entities look ahead to the future, there is great anticipation for the positive changes and interactions this partnership will bring, creating a legacy that fans and community members will cherish for years to come.
Topics Entertainment & Media）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.