#China #HONGQI #EHS7 #EH7 #Changchun

HONGQI's Bold Move into the European EV Market

In an ambitious move to carve out its place in the international market, HONGQI, the luxurious automotive brand known as "World's New Luxury", has commenced the export of its first batch of 600 electric vehicles to Europe. This monumental step, which occurred in November 2024, signifies a pivotal moment in HONGQI's ongoing expansion strategy beyond its home borders.

The brand caused quite a stir at the 2024 Paris Motor Show with the debut of its all-electric sedan, the EH7, and its cutting-edge SUV, the EHS7. The EH7 boasts an upscale design complemented by state-of-the-art technology, offering an impressive WLTP range of 655 kilometers. Praised for its exceptional driving dynamics and comfort, the EH7 sets a new standard in luxury electric vehicles. Meanwhile, the EHS7 shines with its industry-leading battery safety features, assuring reliability even under the harshest conditions.

A remarkable feature of the EHS7 is its advanced battery system, which includes a reinforced hexagonal honeycomb structure and multi-layer sealing technology that ensure durability and reliability. This modern battery can withstand electrical stresses of up to 10 kV and temperatures soaring to 1,000 °C, effectively preventing thermal runaway. It has passed rigorous tests for puncture resistance, impacts, fire exposure, and even long-term submersion in water, demonstrating its resilience against extreme challenges such as electrical surges and electromagnetic radiation. Furthermore, the triple-seal technology ensures the battery reaches the top water resistance standard IPX8, remaining stable even after 60 continuous hours submerged in one meter of water. This breakthrough technology alleviates concerns regarding driving in heavy rain, instilling confidence in the driver under severe weather conditions.

The launch of the HONGQI EH7 and EHS7 comes at a time when the demand for electric luxury vehicles in Europe is steadily rising. These new energy models align with the increasing expectations of European consumers for environmentally friendly, innovative, and premium mobility solutions. The successful delivery of the EH7 and EHS7 marks a significant move for HONGQI in expanding its footprint in the European new energy vehicle market.

Looking ahead, HONGQI is set to enhance its presence in overseas markets, with plans to offer high-quality products and exceptional service, ensuring that more European customers can experience unparalleled mobility. The brand’s commitment to innovation and sustainability will undoubtedly solidify its reputation within Europe and beyond.

As HONGQI continues on its journey toward becoming a global automotive powerhouse, it paves the way for new opportunities and blends traditional luxury with modern technology, capturing the hearts of a whole new customer base eager for change in automotive luxury.

This milestone in HONGQI’s international journey not only reflects a growing shift in the automotive industry towards electrification but also symbolizes its expertise in marrying luxury with practicality, ensuring sustainable mobility for future generations.