Keypoint Intelligence Predicts Growth Trends in Digital Printing for Packaging Industry

The printing industry is undergoing a significant transformation, particularly within the packaging sector, as companies increasingly adopt digital printing technologies. Keypoint Intelligence has recently published a detailed forecast outlining the growth trends in digital printing across four major packaging segments: corrugated packaging, flexible packaging, folding cartons, and narrow web labels.

Expanding Horizons in Corrugated Packaging

According to the forecast, the corrugated packaging market is set to witness a notable increase in digital printing output over the next few years. This growth is primarily driven by the development of high-volume single-pass presses, along with a heightened interest from larger converters looking to innovate their production processes. The trend indicates that digital methods will become a more practical choice for converters as they adapt to evolving market demands.

Flexible Packaging: A Gradual Evolution

In the flexible packaging segment, progress is being made, especially in regions like Asia-Pacific and Latin America. Digital press placements are on the rise, with more converters testing the waters alongside traditional printing methods. This slow but steady shift demonstrates the growing confidence in digital solutions, with the potential for significant growth in this area over the coming years.

Renewed Interest in Folding Cartons

The folding carton market is also showing a resurgence of interest, primarily due to advancements in B1-format printing presses. These innovations better align with the needs of high-speed production lines, creating a synergy that many converters find appealing. As companies keep a close watch on the latest solutions that integrate seamlessly with existing finishing processes, this segment is poised for further development.

Leading the Charge: Narrow Web Labels

When it comes to narrow web labels, this segment is currently the most advanced in terms of digital printing. The popularity of hybrid presses is growing as converters seek greater flexibility and quicker turnaround times. This segment sets a benchmark, demonstrating how digital printing can effectively meet unique customer needs and demand for customization.

Adapting to New Challenges

Across all packaging segments, the shift towards digital printing is heavily influenced by changes in customer expectations, evolving regulations, and changing production requirements. Companies are increasingly looking for ways to fulfill orders more rapidly, minimize waste, and efficiently manage shorter production runs. Here, digital printing technologies shine, offering solutions that cater to these modern demands.

Jeff Wettersten, Vice President of Packaging at Keypoint Intelligence, emphasizes that "Digital printing in packaging is no longer just a specialty—it's becoming a practical choice for more converters." Each market segment may progress at its own pace, but the overall direction is clear: digital printing is becoming an integral part of packaging strategies.

Market Insights and Future Projections

The forecast includes comprehensive data on press placements, growth in the installed base, and projected output across global regions. These insights are based on in-depth interviews with manufacturers, packaging companies, and industry experts, providing a holistic view of the market’s current state and future potential.

For those looking to delve deeper into the packaging landscape, more detailed information can be found in Keypoint Intelligence's Labels and Packaging Advisory Service. Authority and expertise developed over 60 years place Keypoint Intelligence as a trusted resource in the digital imaging sector, devoted to providing unbiased analysis and comprehensive market research that fosters client success.

As digital printing technology continues to transform the packaging industry, companies that harness these advancements will likely find themselves at a competitive advantage, ready to meet the future demands of their clients effectively.