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AgileSherpas and Forrester Join Forces on a Pivotal Marketing Study

In a groundbreaking collaboration, AgileSherpas, a leading organization focused on marketing agility, has partnered with Forrester to produce the insightful report titled "The State of Agile Marketing Insights Informed by AgileSherpas' State of Agile Marketing Report 2024." This report sheds light on the current landscape of Agile marketing and serves as a guide for marketers seeking to adopt Agile methodologies effectively.

Key Findings from the Report

The data highlighted within the report reveals that a significant challenge faced by marketers is the overwhelming number of last-minute requests, accounting for 52% of their reported frustrations. Additionally, 32% mentioned the inconsistent ways of working across various projects as a major hurdle. Such challenges illustrate that inadequate processes and poor process management can lead to substantial difficulties for marketing teams. Alarmingly, insufficient investment in operational practices results in ongoing operational challenges.

The findings suggest that embracing Agile practices can alleviate these operational issues. Agile marketing teams tend to implement more structured practices and processes, utilizing standardized project management tools for better efficiency. The result? A remarkable 83% of marketers reported positive experiences when using Agile, as it allowed them to prioritize key tasks, expedite project releases, and effectively showcase their impact.

AgileSherpas' Insight

Andrea Fryrear, CEO and Co-founder of AgileSherpas, emphasized the importance of adaptability in the fast-paced marketing world. She mentioned, "The world of marketing changes extremely fast, so the only way marketing teams can keep up is to build adaptive, iterative operations." After conducting the State of Agile Marketing survey for seven years, AgileSherpas has gathered concrete evidence demonstrating the enhanced effectiveness of Agile marketing teams compared to their traditional counterparts.

Insights from Forrester

Katie Linford, Principal Analyst at Forrester, echoed the significance of operational excellence in marketing efforts. She stated, "Operational excellence may not be the most glamorous goal, but achieving it accelerates everything marketing does." This collaborative report emphasizes that prioritizing operational excellence leads to significant improvements across marketing functions.

Further Information

For those interested in exploring the comprehensive findings of the report, the full version can be accessed at stateofagilemarketing.com. The in-depth Forrester report is available for Forrester subscribers or can be purchased online.

About AgileSherpas

AgileSherpas stands out as a premier provider of Agile marketing training, consulting, and coaching. Their mission is to help marketers focus on essential tasks at the right time, shifting from a reactive to a proactive state. Through their unique Marketing Agility Ascension© framework, AgileSherpas assists organizations in transforming their marketing processes within a remarkably short period. With a proven track record that has benefited thousands of marketers, AgileSherpas continues to foster greater agility, ultimately enhancing the impact of marketing efforts on overarching organizational goals while preventing burnout among teams.

To commence your journey into Agile marketing, visit AgileSherpas.com.