Experience the Transformative Power of Custom Undergarments in Utsunomiya!

Discover the Perfect Fit: HEAVEN Japan's Pop-Up Shop in Utsunomiya

From September 11 to September 17, 2025, HEAVEN Japan will host an engaging pop-up shop at Utsunomiya Paseo. This unique event will allow women to explore, try, and purchase undergarments that perfectly align with their individual body shapes and preferences. The mission of HEAVEN Japan, a company renowned for developing "Proper Underwear®" solutions, is to cater to the needs of every woman.

Around 80% of women wear incorrect bra sizes according to our recent survey. This stems from a lack of educational opportunities, making it difficult for them to consult friends or family about undergarment choices. Many tend to choose bras based on vague assumptions, without updating their knowledge as they grow. At HEAVEN Japan, our innovative approach includes not only the design and development of products tailored to the unique needs of women but also offering professional advice online. Our services include hassle-free exchanges and returns, making it easier than ever to find the right fit.

Headquartered in Kawachinagano, Osaka, HEAVEN Japan operates two fitting experience salons in Tokyo and Osaka, providing personalized consultations to recommend the most suitable underwear for each customer. Our goal is to reach a broader audience by creating opportunities for women to connect with experts and experience comfort and fit transformations first-hand. Monthly pop-up shops are held nationwide, fostering a community focused on finding the ideal undergarments.

The Utsunomiya pop-up shop will feature some of our best-sellers, including the flagship product, the "Ganso Waki Niku Catcher," which has sold over 800,000 pieces nationwide. Popular items such as the "Biscierina" and the "Shin Munefujiko Bra" will also be available. Attendees can experience the effectiveness of various products tailored to their unique body types, with size options ranging from B65 to M90, showcasing a total of 66 sizes.

Excitingly, attendees will get an exclusive look at the new autumn/winter colors for the "Biscierina," including the sophisticated Brown and Deep Navy. Each design encapsulates individuality while maintaining a polished aesthetic. Due to an overwhelming response from our community via social media, we’ve expanded our size offerings from B65-K90 to now include L65-M90, ensuring that every woman can find her perfect size at the same price point, irrespective of the amount of fabric used.

As a special treat, shoppers who visit the pop-up will receive a limited-edition Bra ZARASHI sticker upon purchase, featuring unique illustrations based on the location of the pop-up shop. With a limited quantity available, we urge attendees to grab theirs while supplies last!

For those with unwanted bras, we invite you to take part in our unique "Stedoki!" campaign. By bringing in old bras, you can participate in a fun lottery for chance-based prizes! We understand many women struggle with letting go of old undergarments for various reasons, and our campaign encourages recycling while providing a relaxed and playful atmosphere to do so.

Additionally, our disaster preparedness corner will shed light on the importance of including underwear in emergency kits. Our surveys revealed a significant number of respondents do not include undergarments in their preparedness bags. HEAVEN Japan has been promoting awareness about this since 2022 through various platforms and will feature a panel at the event as well as practical demonstrations of effective washing methods during emergencies.

For those eager to try the fitting experience, no prior booking is required to stop by and get fitted! With fitting sessions lasting between 15 to 20 minutes, it's an ideal stop for a quick and informative experience while shopping. During peak times, management will distribute tickets to organize visitors for purchases and fittings, ensuring a seamless experience for everyone.

We are committed to continuing to support women through our Proper Underwear®, fostering connections between comfort and well-being in every aspect of their lives.

Event Details

- Dates: September 11 (Thursday) - September 17 (Wednesday), 2025
- Location: 2nd Floor, Utsunomiya Paseo, 1-23 Kawamukai-cho, Utsunomiya City, Tochigi 321-0965
- Hours: 10 AM to 8 PM (Last day until 7 PM)
- Find out more: Pop-Up Shop Details

Join us as we embark on a journey toward finding the right undergarment for every woman at the HEAVEN Japan pop-up shop in Utsunomiya, and embrace the comfort and confidence that come with wearing the right fit!