Dave Aglar Joins MikeWorldWide as Chief Integrated Media & Innovation Officer

MikeWorldWide Welcomes Dave Aglar

In a significant move for its future direction, MikeWorldWide (MWW), a prominent independent public relations agency in the U.S., has announced the appointment of Dave Aglar as its new Chief Integrated Media & Innovation Officer. Reporting directly to the agency's founder and CEO, Michael Kempner, Aglar brings with him nearly 20 years of experience from Weber Shandwick, where he played a pivotal role in its transformation during a time of radical change in the media landscape.

A New Era in Media Communication

The media world has become increasingly complex, requiring brands and organizations to connect with their audiences in more meaningful ways than ever before. With the rapid evolution of social media, AI technology, and shifting consumer behaviors, the demand for innovative communication strategies is higher than it has ever been. Aglar's new role will see him overseeing MWW's integrated media, analytics, research, and creative capabilities, assisting clients in navigating this fragmented media environment.

Aglar's responsibilities will also extend to leading MWW’s AI initiatives, aimed at developing proprietary tools and workflows that can enhance communication effectiveness. His comprehensive experience in content creation, social media, influencer marketing, and emerging technologies will help clients establish stronger connections and adaptive strategies in their communications.

Strategic Vision for the Future

Michael Kempner commented on Aglar’s appointment, stating, "Dave's addition reflects our commitment to evolving MWW for the future, merging media, technology, communications, and intelligence in a more coherent way. The convergence of influence, culture, and media is fundamentally altering how brands earn trust and relevance. With Dave’s expertise, we aim to create opportunities that allow organizations to navigate today's communications landscape efficiently."

Aglar's extensive work with some of the world's largest organizations—spanning various sectors, including consumer goods and healthcare—will be invaluable as MWW continues to grow. His previous clients included General Motors, IBM, Unilever, and Nestle, to name a few.

Why MWW?

Reflecting on his decision to join MWW, Aglar mentioned, "What attracted me to MWW was the ambition and the agency's ability to act quickly due to its independent structure. This independence allows us to invest in the right talent and innovation without the limitations of traditional holding companies, creating immense opportunities for both clients and staff."

In recent weeks, MWW has also broadened its service offerings by acquiring HudsonLake, a strategic communication firm specialized in organizational change, and Berk Communications, known for its strong media relations and storytelling capabilities across various platforms, including sports and entertainment.

The Changing Landscape of Communications

Kempner remarks, "The communications industry is evolving faster than we can keep track. Our independence grants us the flexibility to adapt, invest in talent, and provide solutions tailored to what our clients truly need, rather than what holds us back under a conventional holding company structure."

MWW prides itself on a reputation-first, culturally relevant approach, helping brands not just to earn attention but to translate that into tangible results. With over 200 professionals across North America, Europe, the Middle East, and Latin America, the firm remains committed to delivering impactful campaigns that prioritize empathy and insight.

In conclusion, the appointment of Dave Aglar heralds a new chapter for MikeWorldWide, reinforcing its strategy to intersect creativity, data, and media innovation in the pursuit of more effective communication solutions, tailored for the demands of the modern marketplace.