#USA #Seattle #Jones Soda #Fiesta Jones #Pop Jones

Jones Soda Expands Distribution in Convenience Stores

Jones Soda Co. has embarked on a significant growth initiative, marking a notable milestone in its nearly 30-year history. The Seattle-based company has secured distribution agreements for its products in roughly 2,000 convenience stores across the nation. This initiative not only enhances the brand's visibility but also aligns with changing consumer preferences for easily accessible beverages.

New Product Offerings

The strategic move introduces several product lines tailored specifically for the convenience channel, including Fiesta Jones, a fresh, Latin-inspired range of sodas in resealable aluminum bottles. This line features exciting flavors such as Watermelon Strawberry, Mango Passion Fruit, Coconut Lime, and Guava Berry, each designed with a focus on lower calorie and sugar content—only 80 calories and 19 grams of sugar per bottle, without any artificial colors or caffeine.

In addition, the Pop Jones lineup showcases all-natural, low-calorie sodas that boast a mere 30 calories per serving, accompanied by 4 grams of sugar, fiber content, and immune-supporting ingredients. These sodas come in delicious flavors, including Cucumber Watermelon, Pineapple Ginger, Orange Cream, Strawberry Passionfruit, and Mixed Berry Kiwi.

Launch Timeline

The distribution efforts are set to roll out soon, with initial placements planned to begin by February 1, 2025. Noteworthy initial placements include six divisions of Circle K—encompassing regions from Grand Canyon to Southeast—as well as various state-level chains such as DK Convenience Stores, aided by collaboration with Ultimate Sales and Service, a reputable C-store broker.

Importance of the Convenience Channel

Paul Norman, Interim President and CEO of Jones Soda, stated, "C-stores account for nearly half of all single-serve retail beverage sales, so establishing a strong footprint in the convenience channel will significantly impact our growth strategy over the next few years." By locking in these distribution agreements, Jones Soda aims to leverage its presence in this crucial segment of the market to further its ongoing five-year strategic growth plan.

Additional Growth in Cannabis Products

The soda company isn't just focused on traditional soft drinks. Jones Soda is also experiencing rapid expansion in its crossover brand, Mary Jones, which specializes in cannabis-infused beverages and edibles. This brand continues to grow in legal markets, including a recent extension to Missouri, the fifth-largest legal cannabis market in the United States.

Conclusion

With a rich history as the original craft soda brand launched in 1996, Jones Soda Co. has successfully built a diverse portfolio that includes mixers and wellness beverages, along with their well-loved classic sodas. The recent initiatives demonstrate the brand’s innovation in the beverage industry, reflecting their commitment to adapt to modern consumer habits and preferences. As Jones Soda ventures into the convenience store space, it prepares for a promising future with exciting new products that cater to a wide array of tastes and dietary needs. For more information on their products, visit Jones Soda or Mary Jones.