#USA #New York #Charli D'Amelio #Kate Spade #Ice Spice

Kate Spade New York Launches Thrilling Fall 2025 Campaign

Kate Spade New York has officially announced its dynamic Fall 2025 campaign, titled "Spark Something Beautiful". This exciting campaign marks a triumphant return for the iconic duo of Generation Z, featuring Grammy-nominated rapper Ice Spice and social media sensation Charli D'Amelio, alongside the talented Grammy-winner Laufey and model Reign Judge. With a fresh artistic direction and a clear vision under the leadership of CEO Eva Erdmann, the campaign reflects a vibrant and modern approach aimed at inspiring a new generation.

In the bustling backdrop of New York City, the campaign showcases a relatable scene where our protagonist navigates the streets solo, only to transform ordinary moments into lively celebrations upon meeting her friends. This is symbolized through the versatile Duo Bag, expertly designed to cater to a myriad of styles and occasions, echoing the diverse talents and personalities of its star-studded cast.

"At Kate Spade New York, we believe that it’s those little shared moments that truly brighten life," says Kaisy Mae O'Reilly, Senior Vice President of Marketing. "Like the Duo Bag itself, our campaign stars embody uniqueness and versatility, shining their brightest when together. Our goal is to illustrate how mutual support can turn even the simplest moments into something truly special."

The campaign not only features the charming Laufey, whose humor and artistry resonate deeply with Gen Z audiences but also highlights the returning stars, Ice Spice and Charli D'Amelio, along with model Reign Judge. Together, they demonstrate the power of connection, showcasing how friendship can elevate everyday life.

"Music has always symbolized connection for me, whether it's with an audience at a concert or with my close friends in daily life," reflects Laufey. "What drew me to this campaign is how it captures the beauty of those small shared moments. The idea that friendship can turn something as ordinary as crossing the street into something magical aligns perfectly with my worldview."

Ice Spice expresses her admiration for the brand: "I’ve always admired Kate Spade New York for their bold, versatile, yet elegant designs. This campaign feels natural to me because it celebrates the people who bring joy into your life and make you feel good. For me, those are my friends. It’s no secret that behind every successful woman are her friends who support her in the group chat."

Charli D'Amelio also shares her excitement: "I’m thrilled to collaborate again with Kate Spade New York. This campaign is a celebration of togetherness and means so much to me as I rely heavily on my friends for support in my career. They ground me during the busiest times and remind me of what truly matters. I love that Kate Spade New York emphasizes that life is better when we are together."

The core of the Fall campaign centers around the Duo Bag, a multifunctional design that champions endless possibilities. With four carrying styles—shoulder bag, crossbody, hand-held, and fanny pack—the Duo Bag exemplifies versatility like the women it represents. The Fall/Winter 2025 collection introduces captivating colors including Cashew Milk, Black, Leopard Multi, Dried Thyme, Lime Slice, Cinder Grey, and Burnt Sage, along with festive shades like Milk Glass, Red Jam, Leopard Haircalf, and Nightshade. Prices range from $298 to $348, with new styles set to debut throughout the season.

The Fall 2025 collection officially launched on September 23, 2025, and will continue to roll out new designs in stores and online throughout the season, with campaigns running through February 2026.

For visual materials and campaign footage, visit here for images and here for video. With its heart firmly placed on celebrating friendship and the extraordinary in the everyday, Kate Spade New York's latest campaign is poised to charm audiences everywhere.