#Hong Kong #CYBEX #Evenflo #Goodbaby International

Goodbaby International's Interim Results: A Display of Resilience

Goodbaby International Holdings Limited has recently released its interim results for the first half of 2025, demonstrating a commendable revenue growth in the face of global economic challenges. Despite various market fluctuations and uncertainties, the company managed to achieve a 2.7% increase in revenue, totaling approximately HK$4,300.9 million. This growth is particularly significant given the current geopolitical tensions and economic climate.

One of the highlights of this period was the outstanding performance of CYBEX, which celebrated its 20th anniversary by achieving a remarkable 13.6% growth in revenue, reaching approximately HK$2,452.4 million. CYBEX's ability to maintain robust performance, even amidst declining birthrates and economic strains in regions like Europe, underscores the effectiveness of its strategic positioning and brand strength. The brand's significant market impact is demonstrated by its continuous improvement in profitability and market share across various channels and regions.

Furthermore, CYBEX made notable strides in the North American market, successfully navigating challenges such as tariffs by leveraging its strong operational infrastructure and a well-structured global distribution network. The brand's newly opened flagship store in Paris stands as a testament to its premium positioning as a technical-lifestyle brand, effectively enhancing its competitiveness in key strategic markets.

In addition to CYBEX, Evenflo also reported dynamic growth, achieving an impressive revenue of approximately HK$1,075.3 million. The brand launched the most new products in its history, particularly in the stroller segment, which significantly contributed to its sales performance. However, increased production costs due to new tariffs and necessary regulatory compliance resulted in challenges to profitability. As part of its ongoing strategy, Evenflo plans to optimize costs and realign its pricing strategy while continuing to invest in product development and digital transformation.

The gb brand, under new management, has seen a marked improvement in its financial metrics, narrowing its operating loss to about HK$394.8 million. The brand's focus on transforming its business model from a B2B approach to a D2C (direct-to-consumer) model has benefited its operational controls and gross margin, which saw a notable uplift during the interim.

Despite a decline in revenue from the Blue Chip sector, Goodbaby maintains a stable relationship with its key customers and continues to develop its service offerings actively. The Group plans to sustain its focus on establishing a strong market presence and fulfilling customer demands in the future.

Looking ahead, Goodbaby International identifies political tensions and tariff-related uncertainties as ongoing challenges. However, the company continues to emphasize its integrated one-dragon vertically driven strategy to enhance its global competitiveness and expand its omni-channel distribution networks. The positive cash flow and continued growth witnessed in this reporting period have laid a strong foundation for further investments in brand development and operational excellence.

As stated by Mr. Tongyou Liu, Executive Director and Group CEO of Goodbaby International, the company remains committed to navigating prevailing market challenges by optimizing its supply chains and ensuring quick responses to consumer demands. The focus remains on the strategic brands of CYBEX, Evenflo, and gb, emphasizing innovation and operational agility.

In conclusion, the interim results of Goodbaby International reflect not only its capability to adapt and thrive amidst economic instability but also its commitment to sustaining growth and delivering quality products that resonate with global consumer needs.