#USA #Subaru #Camden #Customer Satisfaction #ACSI

Subaru Leads in Customer Satisfaction

In a groundbreaking achievement, Subaru of America, Inc. has secured the top position in the 2025 American Customer Satisfaction Index (ACSI) Automobile Study. This recognition underscores Subaru's unwavering commitment to safety, quality, and customer satisfaction.

According to the ACSI report, Subaru achieved an impressive overall score of 85, marking a 2% increase from the previous year. This places Subaru ahead of all other competitors in the mass-market segment. The ACSI study is notable for its rigorous methodology, which revolves around customer feedback regarding their own vehicles, allowing for a comprehensive understanding of consumer sentiment.

Key Rankings

Subaru has not only captured the number one spot but has also excelled in several specific categories within the study:

• - Vehicle Safety: Ranked #1 for six consecutive years.
• - Product Quality: Secured the top position for five years running.
• - Overall Product and Service Quality: Achieved #1 for three years in a row.
• - Perceived Value: Continues to lead for three years.
• - Dependability: Recognized as #1 for two consecutive years.
• - Driving Performance: Also ranked #1 for two years.

Jeff Walters, President and COO of Subaru of America, expressed gratitude for this esteemed recognition. He stated, "Being named the top mass-market brand in the 2025 ACSI study is an honor and a reflection of the trust our consumers place in Subaru. This speaks to our commitment to safety, quality, and dependability, and we are grateful for the loyalty of our customers and the dedication of our retailers and employees nationwide."

The ACSI, developed at the University of Michigan in 1994, serves as a national cross-industry measure of customer satisfaction, encompassing over 400 companies in about 40 consumer industries. Annually, the ACSI collects insights from approximately 200,000 survey responses, solidifying its position as the largest single benchmarking study in the United States.

Survey Methodology

The ACSI Automobile Study 2025 was informed by 9,949 completed surveys, with participants selected randomly and contacted via email from July 2024 to June 2025. This method ensures that the findings are both robust and reflective of broader trends in consumer satisfaction.

For more details about the ACSI and Subaru's exemplary performance, visit ACSI.org. It's important to note that ACSI is a registered trademark of American Customer Satisfaction LLC.

About Subaru of America, Inc.

Subaru of America, Inc., a wholly owned subsidiary of Subaru Corporation in Japan, is headquartered in Camden, N.J. The company prides itself on its comprehensive network of about 640 retailers across the United States, offering vehicles, parts, and accessories. Notably, all Subaru products are manufactured in environmentally responsible zero-landfill plants. The company's commitment extends beyond mere manufacturing; Subaru aims to be "More Than a Car Company" by contributing to its communities and supporting various charitable initiatives. Over the past two decades, Subaru has donated over $340 million to causes that resonate with its values, complemented by employees volunteering over 115,000 hours toward community service.

In summary, Subaru's accomplishment in the 2025 ACSI study not only highlights its excellence in the automotive sector but also reinforces its dedication to customer satisfaction and social responsibility.