ORIJEN™ Introduces FRESHPREY: Revolutionizing Fresh Pet Food Quality

ORIJEN™ Launches FRESHPREY: A New Era in Fresh Pet Food

ORIJEN™, renowned for its commitment to biologically appropriate pet nutrition, has just made a splash in the pet food industry with the introduction of FRESHPREY. This innovative line aims to redefine the fresh pet food market by providing nutrient-dense, protein-rich recipes that cater to the natural dietary needs of pets.

A New Standard in Fresh Pet Food

Analyzing the growing demand for high-quality ingredients among pet owners, ORIJEN has developed FRESHPREY, which stands at the forefront of pet nutrition. With its WholePrey™ feeding philosophy, FRESHPREY showcases fresh or raw animal ingredients—meat, organs, and bones—within the first five ingredients of each recipe. This adherence to natural feeding principles ensures that pets receive a balanced diet that mirrors what they would consume in the wild.

The meticulous crafting of FRESHPREY involves a gentle sous vide cooking process that helps maintain essential nutrients while delivering an authentic flavor that pets love. “For us, this is more than just a product launch; it’s the culmination of relentless passion and research,” shared Mark Fannin, Global VP of ORIJEN. “We know pet parents would climb mountains for their companions. We share that devotion and channeled it into creating the highest-quality fresh pet food possible.”

A Journey Into the Wilderness

To commemorate the launch of FRESHPREY, ORIJEN took it to another level with the “World's Most Extreme Unboxing.” This initiative saw ORIJEN team members, along with influencer adventurers from “Wander with Willow,” trek into the majestic Colorado wilderness at an altitude of 12,000 feet. The team unveiled FRESHPREY amid breathtaking mountain views, demonstrating the brand's dedication to adventure and the bond between pets and their owners.

The first taste of FRESHPREY not only celebrated the adventurous spirit but also emphasized how ORIJEN’s products could enhance the quality of life for pets and their families.

Available Selections and Where to Find Them

FRESHPREY is launching exclusively at Petco in March 2026, with plans for wider distribution through Chewy.com and various pet specialty stores in April. Pet owners can choose from three delectable recipes:
1. Beef, Pork & Lamb
2. Turkey, Salmon & Pork
3. Chicken & Duck

Each recipe is crafted to ensure that furry companions enjoy wholesome, delicious meals while benefiting from optimal nutrition. FRESHPREY is available in 16oz packs and 7-count boxes.

ORIJEN's Commitment to Quality

As a pioneer in Biologically Appropriate pet nutrition, ORIJEN tirelessly designs products that utilize premium, whole animal ingredients to provide the diets that nature intended for cats and dogs. ORIJEN’s dedication doesn't just end with pet food; it extends into their operations and partnerships with trusted farmers and fisheries, ensuring that every ingredient is sourced from reliable and sustainable sources.

Champion Petfoods, the driving force behind ORIJEN, has over 40 years of experience creating pet food in a way that prioritizes quality and pet welfare. Backed by a commitment to excellence and safety, ORIJEN continues its mission to create a better world for pets.

For pet lovers seeking to enrich their companions' diets with fresh food made from quality ingredients, ORIJEN's FRESHPREY offers a remarkable option that celebrates both nature and pet health. To stay updated on this exciting new product line, visit orijenpetfoods.com.