Mobisoft Rebrands as MiO After Acquisition by Sky Camp Ventures
In a significant move aimed at driving expansion and innovation, Mobisoft has officially rebranded to
MiO, following its acquisition by
Sky Camp Ventures, a subsidiary of Flight Camp Ventures. This transformation marks a new chapter not only for the company but also for its loyal clientele.
A New Brand with a Clear Purpose
MiO, pronounced 'Mee-Oh', stands for
Mobile Inventory Ordering, highlighting the company’s focus on enhancing mobile solutions for enterprise resource planning (ERP), warehouse management systems (WMS), and customer relationship management (CRM) system integrations. Deb Kamp, co-founder and former CEO of Mobisoft, expressed excitement about this transition, stating, “This rebrand and acquisition marks an exciting new chapter for the company and our dedicated, long-standing customers.”
The new identity aims to expand the support and offerings for existing customers in various sectors such as convenience and grocery, while also venturing into new industries, including automotive and healthcare.
Expanding Capabilities and Market Reach
With over two decades of experience providing seamless mobile integration, MiO serves a substantial client base of more than
14,000 users across
25 clients, proudly managing over
a million stock keeping units (SKUs). The platform allows wholesalers to implement a mobile-friendly inventory ordering system which can be accessed both online and offline. This system is coupled with a browser-based portal that improves communication, order visibility, device management, and user interface customization for various roles, such as sales representatives and district managers.
Jennifer Grenz, the new CEO of MiO, shares the vision for the company, stating, “Our vision for MiO is to build on an already exceptional platform and create new opportunities for businesses to interact with their data in real time.” She highlights the benefits that come with the ability to visualize and interact with complex SQL databases on mobile devices, fundamentally streamlining operations for companies.
Driving Innovation and Growth
MiO’s core product,
MOBI4/MiO, empowers clients with valuable features, including:
- - Barcode Scanning: Users can scan items using their mobile devices.
- - Order Status Monitoring: Clients stay updated on order statuses effortlessly.
- - Advertising Tools: Setup banner ads and clickable PDF flyers.
- - Product Insights: Discover similar products to facilitate purchasing strategies.
- - Quick Reordering: Reorder popular items with ease.
- - Enhanced Communication: Direct contact with stores, region managers, and sales reps.
These functionalities are crafted to optimize ordering processes, enhance sales potential, boost customer satisfaction, and reduce costs and labor associated with order management.
Co-founder of Mobisoft, Dave Ulrich, is optimistic about this transition, believing it provides an opportunity for the technology to reach greater heights and broader audiences. “This technology has always been about making enterprise operations more efficient through mobility,” Ulrich notes.
Future Prospects
Looking ahead, MiO aims to accelerate the development of new features and integrations focused on meeting both current and emerging market needs. The commitment to enhancing enterprise mobility signifies a transformative phase for MiO, fully supported by Sky Camp Ventures’ investment strategy.
MiO is dedicated to providing clients with intuitive and purposeful mobile inventory ordering solutions that integrate seamlessly into existing enterprise infrastructure. With this focus, MiO is set to pioneer innovations in mobile enterprise applications and deliver scalable solutions for businesses of all sizes.
For more details on MiO and its journey ahead, visit
MiO's official website.