In today's competitive market, companies face the ongoing challenge of demonstrating the effectiveness of their marketing strategies. Recently, a major advancement has emerged from 株式会社A, a leading firm based in Shibuya, Tokyo, which specializes in influencer marketing and SNS tools. They unveiled a unique approach to data-driven marketing known as 'Data-Linked Marketing Model' by seamlessly integrating their two flagship products: Astream and Aupus. This new model aims to tackle common problems faced in SNS marketing, especially the reliance on individual experiences when selecting influencers and analyzing outcomes.
The current landscape of SNS marketing often leaves companies grappling with inconsistencies in performance, where individual marketers' instincts play a significant role. By leveraging the combined strengths of Astream and Aupus, businesses can now conduct comprehensive analyses across influencer PR and e-commerce data, effectively determining what types of posts and creators contribute to sales and enhance brand value.
Overview of Astream and Aupus
Astream and Aupus are tools developed by 株式会社A that provide data-driven support for achieving measurable results in SNS and influencer marketing. Both tools have been designed to address the issue of outcomes being too reliant on the marketers themselves, helping companies visualize their strategies' effectiveness and build reproducible operational structures.
Aupus: Finding Profitable User-Generated Content (UGC)
Aupus utilizes hashtag and trend analyses to extract UGC from SNS, allowing businesses to visualize which content drives sales and which postings stimulate purchasing intent. This tool can directly embed UGC onto e-commerce sites, shifting the focus from mere UGC campaigns to strategies that successfully harness UGC for tangible results.
Astream: A Wealth of Influencer Data
With access to over 2 million global accounts, Astream analyzes creators' follower demographics and post performance to aid in effective targeting and communication strategies. This offers a new layer of reproducibility to influencer marketing efforts, which have traditionally been ephemeral in nature.
Circular Marketing Through Content and Data
By reflecting insights gained from Aupus about profitable UGC into Astream's influencer data analysis, companies will be empowered to make informed decisions regarding which posts ultimately drive sales. This cyclical approach helps create a new marketing model where both content and data contribute to sustainable and reproducible results.
Target Audience and Benefits
This innovative solution is particularly useful for companies looking to internalize SNS marketing and improve the effectiveness of their strategies continuously. Marketing professionals responsible for overseeing advertising, e-commerce, and brand management can greatly benefit from transitioning to a data-driven model, moving away from reliance on instinct and experience. The integration of Astream and Aupus aids organizations in establishing a model of reproducible success by clarifying winning patterns in SNS operations.
For a limited time, both tools are available for a 7-day free trial, and a campaign is underway offering free initial fees for those who sign contracts for both Aupus and Astream simultaneously. Take this opportunity to experience the powerful combination of these tools firsthand.
About 株式会社A
Founded in February 2017, 株式会社A operates out of Shibuya, Tokyo, and has established itself as a leader in the influencer marketing space. With a mission to shine a light on human potential, the company supports the growth of fashion and cosmetics brands, driving substantial growth in an influencer marketing market that has expanded significantly with an average annual growth rate (CAGR) of 30.3%. They strive to connect brands with the optimal influencers who can best highlight the appeal of their products, while continuously fostering trustworthy relationships between companies and consumers.
For inquiries about this innovative marketing model, please contact 株式会社A directly.