S.RIDE and Moplus: Transforming Mobility with Entertainment
S.RIDE Inc., headquartered in Minato, Tokyo, is paving the way for a revolutionary transportation experience by partnering with Moplus Inc., which focuses on implementing autonomous mobility services. This collaboration aims to merge self-driving technology with immersive in-car entertainment, creating new value in personal transportation.
The partnership kicks off with an exciting event taking place at the
CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 in the picturesque Minato Mirai area of Yokohama from April 3 to April 5, 2026. A special exhibit at CENTRAL FIELD (Rinkō Park) will provide a sneak peek into the future of autonomous transportation featuring immersive in-car entertainment.
Background and Objectives
S.RIDE has been exploring the fusion of travel and entertainment through various innovative projects. Notably, they launched an immersive horror tour called “Urban Legend Taxi” in October 2024. The upcoming CENTRAL festival will further this ambition by showcasing entertainment experiences leveraging autonomous driving technologies from
Moplus and immersive solutions developed by
Sony Group. This solidifies S.RIDE's commitment to enhancing travel experiences in line with the upcoming autonomous driving era.
As self-driving technology matures, the potential for mobility services to evolve from mere transportation modes into rich experiential spaces is becoming a reality. By partnering with Moplus, S.RIDE seeks to advance its vision of high-value entertainment mobility and push further into the realm of autonomous driving services.
Immersive In-Car Entertainment at CENTRAL
During the CENTRAL event, S.RIDE will present an immersive exhibition in collaboration with Moplus, featuring an electric vehicle (EV) designed for mobility services. This concept exhibition aims to showcase the future possibilities of in-car spaces in the era of autonomous driving.
Inside this spacious EV, attendees will experience cutting-edge technology, including
Sony’s Glassless 3D Display, spatial audio capabilities, and the scent control technology known as
Tensor Valve™. The exhibit will also incorporate the intellectual property of the in-show band “Kessoku Band” from the anime
Bocchi the Rock! to create a unique entertainment experience.
Moreover, visitors will have the chance to enjoy a taste of the entertainment offerings that will be available during the autonomous vehicle demonstration being conducted in the Minato Mirai district. This is an excellent opportunity to witness how advanced technologies can merge self-driving capabilities with immersive entertainment, illustrating a new dimension in transportation experiences.
Event Details
- - Exhibit Location: CENTRAL FIELD (Rinkō Park)
- - Exhibit Dates:
- April 3, 2026, 12:00 - 19:30
- April 4, 2026, 11:00 - 19:30
- April 5, 2026, 11:00 - 19:30
- - Admission: Free entry to CENTRAL FIELD area
Experience Highlights
The immersive in-car entertainment experience will feature:
- - An electric vehicle provided by Moplus equipped with immersive technologies from Sony.
- - An engaging interactive experience that combines the “Kessoku Band” IP from Bocchi the Rock!
- - Limited-edition commemorative cards for participants on a first-come, first-served basis.
This exhibit is aligned with the autonomous vehicle demonstration project announced by S.RIDE on March 23, 2026, showcasing a portion of the in-car entertainment experience available to passengers.
Company Overviews
- Address: 1-5-2 Higashi-Shinbashi, Minato, Tokyo
- Founded: May 31, 2018
- CEO: Yohei Hashimoto
- Focus: Development and provision of the taxi app “S.RIDE” and dispatch software for taxi operators.
- Website:
S.RIDE
- Address: 2-2-1 Kanda Nishikicho, Chiyoda, Tokyo (within WeWork)
- Founded: March 3, 2025
- CEO: Ken Yanase, COO: Kazuaki Nakagawa
- Focus: Mobility service and energy-related services utilizing EV technology.
- Website:
Moplus
In conclusion, the collaboration between S.RIDE and Moplus represents a significant step towards redefining the future of mobility by merging advanced technologies with innovative entertainment experiences. As they prepare for their showcase at CENTRAL 2026, all eyes will be on their vision for a new era of transportation.