Dive Into the Garden Experience with Jo Malone London's New Veggies Collection
Jo Malone London, renowned for its sophisticated fragrances and lifestyle products, has unveiled its latest limited edition line called Veggies. This new collection promises an enticing olfactory journey inspired by the vibrancy of vegetable gardens. Each fragrance captures the essence of seasonal vegetables, delivering comforting, colorful, and slightly sweet notes that celebrate the harvest.
1. Velvety Butternut: Imagine strolling through a patch of freshly harvested butternut squash. This scent combines smooth butternut notes, warm tonka bean, and earthy patchouli to create a gently woody and gourmand aroma. The journey begins with zesty ginger, evolves into the comforting heart of butternut, and settles into a grounding patchouli base.
2. Scarlet Beetroot: Bright and vibrant, this fragrance draws upon the appealing color of scarlet beetroot. It features notes of beetroot, tangy blackcurrant, and a hint of patchouli, creating a delightful fruit-forward fragrance that excites the senses. Its scent unfolds with a burst of blackcurrant, revealing a core of earthy beetroot, and culminating with patchouli for a rich finish.
3. Carrot Blossom: A celebration of sweetness, this fragrance embodies the delicate carrot flower freshly picked from the garden. Its notes of subtly sweet carrot, orange blossom, and white musk provide a fresh floral experience that is refreshing yet earthy. The scent begins with aromatic fennel, transitions to the heart of carrot flower, and finishes with patchouli.
Céline Roux, the Global Head of Fragrance at Jo Malone London, emphasizes the inspiration behind the Veggies collection, stating, "We loved the idea that people, even in the heart of cities like London, can cultivate their own carrots and herbs. This notion of connecting with nature, wherever one might be, is so appealing. This collection brings that homemade and natural concept to life, with a fresh twist."
The Veggies collection isn't limited to just perfumes. It extends to an array of fragrant products for the bath, body, and home. Among these items are a liquid hand wash featuring tomato leaf, special edition candles with green tomato scent available in two sizes, and a diffusion set that encapsulates garden freshness within the interior.
The new liquid soap is thoughtfully formulated with naturally derived glycerin and prairie seed oil to clean and nourish the skin while delivering the lush herbal notes of tomatoes, bringing nature indoors.
The Veggies collection will be available for purchase online at jomalone.com and in select stores starting in June 2026. Everyone is encouraged to follow Jo Malone London on TikTok, Instagram, Facebook, X, YouTube, LinkedIn, and Pinterest with the handle @JoMaloneLondon and the hashtag #ScentsOfBritain to join in the fragrant celebration of nature.
The Unique Fragrances of the Veggies Collection
1. Velvety Butternut: Imagine strolling through a patch of freshly harvested butternut squash. This scent combines smooth butternut notes, warm tonka bean, and earthy patchouli to create a gently woody and gourmand aroma. The journey begins with zesty ginger, evolves into the comforting heart of butternut, and settles into a grounding patchouli base.
2. Scarlet Beetroot: Bright and vibrant, this fragrance draws upon the appealing color of scarlet beetroot. It features notes of beetroot, tangy blackcurrant, and a hint of patchouli, creating a delightful fruit-forward fragrance that excites the senses. Its scent unfolds with a burst of blackcurrant, revealing a core of earthy beetroot, and culminating with patchouli for a rich finish.
3. Carrot Blossom: A celebration of sweetness, this fragrance embodies the delicate carrot flower freshly picked from the garden. Its notes of subtly sweet carrot, orange blossom, and white musk provide a fresh floral experience that is refreshing yet earthy. The scent begins with aromatic fennel, transitions to the heart of carrot flower, and finishes with patchouli.
Céline Roux, the Global Head of Fragrance at Jo Malone London, emphasizes the inspiration behind the Veggies collection, stating, "We loved the idea that people, even in the heart of cities like London, can cultivate their own carrots and herbs. This notion of connecting with nature, wherever one might be, is so appealing. This collection brings that homemade and natural concept to life, with a fresh twist."
Additional Offerings
The Veggies collection isn't limited to just perfumes. It extends to an array of fragrant products for the bath, body, and home. Among these items are a liquid hand wash featuring tomato leaf, special edition candles with green tomato scent available in two sizes, and a diffusion set that encapsulates garden freshness within the interior.
The new liquid soap is thoughtfully formulated with naturally derived glycerin and prairie seed oil to clean and nourish the skin while delivering the lush herbal notes of tomatoes, bringing nature indoors.
Complete Collection Highlights
- - Velvety Butternut Cologne 30ml
- - Scarlet Beetroot Cologne 30ml
- - Carrot Blossom Cologne 30ml
- - Veggies Discovery Collection
- - Tomato Leaf Hand Wash 250ml
- - Green Tomato Vine Candle – Veggies Edition 300g & 75g
- - Green Tomato Vine Diffuser – Veggies Edition 350ml
The Veggies collection will be available for purchase online at jomalone.com and in select stores starting in June 2026. Everyone is encouraged to follow Jo Malone London on TikTok, Instagram, Facebook, X, YouTube, LinkedIn, and Pinterest with the handle @JoMaloneLondon and the hashtag #ScentsOfBritain to join in the fragrant celebration of nature.
Topics Consumer Products & Retail）
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