Southwest Airlines Welcomes Danielle Collins as New Head of Investor Relations
On November 5, 2025, Southwest Airlines Co. announced the appointment of Danielle Collins as the airline's new Managing Director of Investor Relations. This strategic move comes at a crucial moment for Southwest Airlines, as the company aims to communicate its transformation initiatives and enhance its engagement with the investment community.
Collins, who began her role at Southwest on November 3, brings a robust combination of corporate finance expertise and a strong track record in investor relations. Her extensive career spans nearly two decades at Shell, where she held various positions within finance and accounting, ultimately leading her to manage Shell's relationships with shareholders, analysts, and institutional investors in North America from its Houston headquarters.
Tom Doxey, Executive Vice President and Chief Financial Officer of Southwest Airlines, expressed confidence in Collins' capabilities, stating, "Danielle has a proven track record in corporate strategy and investor engagement and is a trusted voice within the institutional investor community." This statement underscores the value that Collins is expected to bring to the Southwest team, especially as the airline looks to underline its strategic priorities and long-term value proposition.
In a statement reflecting her enthusiasm about her new role, Collins remarked, "I'm thrilled to join Southwest during such a transformative and exciting period in the Company's history. Southwest has a great financial story to tell, and I'm excited to share it with the investment community." This spirit of optimism is significant, especially given the competitive landscape of the airline industry, which has faced unprecedented challenges in recent years.
Originally hailing from Newfoundland and Labrador in Canada, Collins holds two degrees from Memorial University of Newfoundland: a Bachelor of Arts with a focus on political science and a Bachelor of Commerce with an accounting emphasis. These academic credentials, combined with her work experience, position her as an asset to the airline's leadership team.
Southwest Airlines, renowned for its customer-centric approach and commitment to service, operates one of the world's most admired airlines. With flights serving over 117 airports across 11 countries, the airline has a storied history of democratizing air travel since its inception in 1971. Southwest's dedication to friendly service and reliability has garnered it a loyal customer base, with over 140 million travelers carried in 2024 alone.
The appointment of Danielle Collins as the new Head of Investor Relations is not just a personnel change; it represents a fresh chapter for Southwest Airlines as it seeks to strengthen its ties with investors and enhance its corporate strategy going forward. With Collins at the helm of investor relations, Southwest Airlines is poised to navigate the complexities of the airline industry while ensuring that its financial narrative is compellingly communicated to its stakeholders.