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TEN Holdings Unveils TEN: A Groundbreaking Digital Experience Platform

TEN Holdings, Inc. has taken a remarkable step forward by launching its newest venture, TEN, a Digital Experience Platform (DXP) that aims to revolutionize how enterprises engage with their audiences. This innovative platform is not just an upgrade; it represents the evolution of TEN Holdings from focusing solely on virtual events to establishing a comprehensive technology ecosystem. With the launch, TEN Holdings envisions a broader spectrum of digital engagement for organizations, integrating various elements including creation, production, marketing, and measurement of digital experiences all in one place.

The initial features of TEN are robust, catering primarily to enterprise events, webinars, and continuing education. This platform is strategically designed to be scalable, allowing for an expansion into additional realms of digital engagement, analytics, and artificial intelligence in the future. Virgilio Torres, Chairman and CEO of TEN Holdings, highlighted the significance of this launch by stating, “TEN represents more than just a new webinar platform; it reflects where we aspire our company to go.”

A Unified Platform for the Future

The architecture of TEN is crafted to serve as a versatile platform rather than merely a single-purpose application. This design means that organizations can utilize TEN for a vast range of experiences—from intimate interactive sessions to massive broadcasts accommodating over 50,000 concurrent participants. The capabilities available from day one include:

• - Registration and Access Control: Organizations can manage guest access through custom registration forms, spam protection, and single sign-on features.
• - Live Streaming and Production: The platform comes equipped with essential tools for producers, including backstage access, speaker timers, and the ability to share pre-recorded videos live.
• - Audience Engagement: Various tools enable chats, moderated Q&A sessions, live polls, surveys, and graded quizzes to maintain audience interaction.
• - Accessibility and Localization: TEN is designed to meet strict accessibility standards, providing live captions, real-time translation, sign language interpreter designations, and multi-language support.
• - Continuing Education Credentialing: The platform allows for configurable credit tracking based on attendees' interactions, offering certificate generation upon completion.
• - On-Demand Experiences: Automatic recordings and integrated archives ensure that content is readily available for playback.
• - Attendee Experience Personalization: Customized event landing pages, resource libraries, and attendee portals are available to enhance user experience.
• - Enterprise Controls: It also features advanced controls for role-based access, detailed logging, theming, and localization, ensuring organizations can cater the experience to their unique needs.

TEN will be available through an annual subscription model, with managed event services offered as an optional add-on. This flexibility allows businesses to tailor their engagement strategy according to their requirements.

Expanding to a Comprehensive Digital Ecosystem

TEN Holdings is positioning itself for an exciting future with a roadmap that goes beyond just event production and delivery. By aiming to introduce advanced capabilities in analytics, engagement intelligence, and even AI features, the company seeks to unify the digital engagement lifecycle within a single environment. This approach will help organizations acquire deeper insights about audience interactions and responses to their content and experiences.

The ambition is clear: instead of using disparate point solutions, organizations would benefit from a cohesive platform that encompasses all facets of digital engagement and the intelligence derived from these experiences.

Kevin McLane, Vice President of Product at TEN Holdings, stated, “Our extensive experience with large enterprises has made us acutely aware of what is needed for successful digital experiences. TEN provides the foundation to continuously evolve without forcing customers to adopt new products each time their needs change.”

Conclusion: A New Chapter for TEN Holdings

With over a decade of experience in producing vital corporate broadcasts and digital experiences, TEN Holdings is set to leverage this background as it ventures into this new chapter. The company's long-term strategy includes building a technology platform capable of generating recurring revenue and increasingly value through customer engagement.

As Torres remarked,