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RHINOSHIELD Unveils CircularBlue™: A Revolutionary Marine Debris Cleanup Program

TAIPEI, June 12, 2025 — RHINOSHIELD, a global frontrunner in sustainable phone accessories, has launched CircularBlue™, a transformative initiative focused on cleaning up marine debris. This program is part of a broader effort to address the alarming levels of ocean pollution that threaten marine ecosystems and biodiversity.

Every year, over 12.7 million tons of plastic find their way into our oceans, wreaking havoc on marine life, coral reefs, and the global food chain. A staggering 80% of this debris washes ashore within just a month, primarily in coastal areas often overlooked by traditional cleanup efforts. CircularBlue™ represents RHINOSHIELD's proactive response—a sophisticated, scalable solution utilizing low-energy technology to tackle these high-impact zones and promote long-lasting environmental restoration.

Eric Wang, co-founder and CEO of RHINOSHIELD, articulates the urgency of this initiative, stating, “Plastic pollution is a heavy legacy of decades of neglect. With CircularBlue™, we confront this challenge directly—from coastal waters to river systems—through innovative and scalable strategies aimed at cleaning up our oceans for future generations.”

The Innovative Framework of CircularBlue™

At the core of CircularBlue™ is a cutting-edge system designed to operate up to three kilometers (approximately 1.86 miles) offshore. The platform features a modular and autonomous three-part system:

1. Solar-Powered Floating Platforms: These platforms harness the natural movement of water, employing jet propulsion based on Bernoulli’s principle to collect debris passively.
2. AI-Enabled Scout Drones: Equipped with advanced detection technology, these drones signal the location of waste, enhancing the efficiency of cleanup operations.
3. GPS-Guided Surface Vessels: These vessels are tasked with retrieving debris during active collection phases, ensuring effective cleanup efforts in the targeted coastal zones.

Additionally, the platforms are designed for continuous operation, featuring onboard laboratories to conduct water-quality testing and ecological research while promoting environmental education in local communities.

Bridging Technology and Sustainability

True to RHINOSHIELD’s commitment to a circular economy, the plastics collected via CircularBlue™ will be reintegrated into the company’s manufacturing processes. This reintegration transforms waste into durable, recyclable consumer products, ultimately supporting a sustainable cycle of consumption and production.

The initial prototype of this innovative system, called ChangeMaker Wave Breaker, was developed over an 18-month period with an investment of over $2 million. This initiative marks a significant evolution for RHINOSHIELD, showcasing its transition from a manufacturer of accessories to a key player in materials technology, focusing on sustainable solutions for marine waste management.

Utilizing a combination of solar energy, fluid dynamics, and automated retrieval methods, CircularBlue™ embodies the intersection of industrial design and sustainability, presenting a noteworthy approach to tackling one of the most significant challenges facing our planet.

A Pledge to Sustainability

CircularBlue™ builds on RHINOSHIELD’s established commitment to minimizing environmental impact, which includes initiatives like:

• - CircularNext: Taiwan's first fully circular phone case, made from recycled SolidSuit materials.
• - RHINOLOOP: A closed-loop program focused on sustainability, product reuse, and recycling.
• - Eco-friendly packaging: The company has eliminated over 56 tons of single-use plastics each year by switching to FSC-certified paper and vegetable-based inks.

From product design to large-scale marine interventions, RHINOSHIELD is reshaping sustainability principles by creating solutions that are not only resilient but also environmentally responsible. Eric Wang emphasizes this ethos, noting, “As with our journey over the past 12 years, CircularBlue™ reflects creativity and resilience, affirming that sustainability can indeed be bold and collaborative.”

RHINOSHIELD calls upon environmental organizations and tech innovators globally to collaborate in expanding this cleaning initiative, aiming to restore ocean health, promote biodiversity, and drive sustainable innovation into the future. To learn more about RHINOSHIELD’s efforts in sustainability, visit www.rhinoshield.io.