Shio Meijin
2025-06-30 02:19:00

Izumo's 100% Soba: Shio Meijin Opens First Tokyo Shop

Discover the Authentic Taste of Soba at Shio Meijin



In a significant culinary event for Tokyo, Izumo's famous Shio Meijin, managed by Marusan Co., is set to open its first store in the city’s Ichigaya district on June 30, 2025. With a commitment to offering delicious soba that is accessible and affordable, Shio Meijin emphasizes the use of 100% buckwheat flour, ensuring that customers can enjoy authentic Japanese flavors right in the heart of the metropolis.

The Essence Behind the Brand Name


The brand name Shio Meijin reflects a philosophy that embodies both reverence for ingredients and the mastery of soba crafting. Just as salt enhances a dish without overpowering it, Shio Meijin aims to accentuate the natural flavors of its soba while maintaining humility and sincerity. This focus on highlighting the essence of soba resonates with the cultural roots and historical context of Izumo, where the establishment is based. The brand is dedicated to crafting unforgettable bowls of soba, remaining committed to celebrating the intricate flavors of the noodles.

What Makes Shio Meijin Stand Out?


100% Buckwheat Sobawithout Additives


At the core of Shio Meijin’s offerings is their 100% buckwheat soba, made without any binding agents. Every bowl is handcrafted, showcasing the real fragrance and texture of the soba. This approach not only delivers authentic taste but also aligns with modern health trends—offering gluten-free and low-GI options that are beneficial for health-conscious diners.

Exquisite Dashi Enhances Flavors


Dashi, made from konbu, katsuobushi, and niboshi, plays a vital role as another star of the meal. This carefully prepared broth harmonizes with the soba, leaving diners with a lingering richness that enhances every bite. Shio Meijin’s clear, aromatic dipping soup brings forth the qualities of the ingredients, elevating their flavors beautifully.

Freshness is Key: Made to Order


Shio Meijin prides itself on the freshness of its dishes. All soba and tempura are made to order, ensuring that each serving is enjoyed at its peak. The tempura features seasonal ingredients, delivered in a light batter that is both crisp outside and fluffy within. This dedication to freshness guarantees that patrons experience the aroma and flavors that complement the soba perfectly.

Reintroducing Izumo's Soba Culture


The restaurant also aims to celebrate and reintroduce Izumo’s unique soba culture to Tokyoites. Through offerings like wariko soba and popular regional ingredients, guests will have the opportunity to immerse themselves in the culinary traditions of Izumo without having to travel. This initiative intends to provide patrons a platform to experience soba as part of a vibrant culture.

An Affordable Dining Experience


With the motto “Delicious soba, closer to you,” Shio Meijin focuses on creating an inviting space where customers can enjoy meals without financial strain. Through efficient procurement and operational strategies, the restaurant promises that customers can relish 100% buckwheat soba at a reasonable price. Every visit aims to provide a warm, comforting dining experience that encourages repeat visits.

Shio Meijin Ichigaya Location Details


  • - Address: 1F Onda Building, 1-23 Rokubancho, Chiyoda, Tokyo
  • - Opening Date: June 30, 2025
  • - Operating Hours: 11:00 AM - 3:00 PM, 5:00 PM - 9:00 PM
  • - Seating Capacity: 30 Seats
  • - Operating Company: Marusan Co. (Headquarters: Izumo City, Shimane Prefecture)
  • - Official Site: soba-siomeijin.com

As the opening approaches, the buzz surrounding Shio Meijin's debut continues to grow. Fans of soba and those curious about traditional Japanese cuisine will undoubtedly find their cravings satisfied at this new hotspot in Tokyo.


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Topics Consumer Products & Retail)

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