#Japan #Tokyo #Big Data #Yahoo Data #DS.INSIGHT

Exploring the Fascination with Dates: Insights from Yahoo Data Solutions

Yahoo Data Solutions, a subsidiary of LINE Yahoo Corporation, recently released an analytical report that taps into the curiosity surrounding the keyword "when" based on big data from search inquiries. This report, titled "When is Father's Day? A Look into the Dates People are Curious About," provides a fascinating overview of what people are specifically searching for in relation to significant dates spanning from 2020 to 2024.

Key Findings of the Report

According to the data, searches for "Father's Day" and "Mother's Day" dominate the inquiries between 2022 and 2024. Each year, the dynamic nature of these holidays, characterized by shifting dates, captures substantial public interest. Furthermore, the analysis reveals that notable events that characterize each year, such as the COVID-19 pandemic, the advent of My Number points, changes in the legal age of adulthood, and the issuance of new banknotes, all contribute significantly to the search keywords reflecting societal trends.

The report utilized the "DS.INSIGHT Basic" tool, focusing on search trends from January 2020 to December 2024. It interestingly excludes title-based searches from dramas, manga, and personal names to provide clearer insights into public curiosity.

Demographic Insights on Search Behavior

When diving deeper, the report highlights the demographics of those searching for "When is Father's Day?" Compared to the searches for "When is Mother's Day?", there is a higher proportion of female searchers in the 20s and 30s age groups doing the querying. In contrast, searches around "When is Valentine's Day?" reveal an interesting pattern: a significant 74% of those searching for "When is Valentine's Day 2025?" are male, with individuals in their teens and twenties making up approximately 42% of this group.

Monthly searches reflect not only major holidays but practical inquiries pertinent to specific times of the year, such as the beginning of the new year, Setsubun, and tax filing periods, indicating what interests people at those times. For instance, searches in January revealed interests related to Donald Trump's presidential inauguration with the keyword "Trump's Inauguration When," while April's searches were dominated by the upcoming Osaka-Kansai Expo with queries like "Expo Until When," and May's concerns about gas prices were articulated in searches for "Gas Price Decrease When."

Continued Engagement with Big Data

Yahoo Data Solutions continues to leverage the power of big data to facilitate understanding and engagement with public interests. It is committed to revealing the insights that can be obtained from analyzing behavior patterns in search queries. This commitment not only seeks to entertain but also aims to provide valuable insights that organizations and municipalities can use to foster growth, address challenges, and generate new opportunities.

Tools such as "DS.INSIGHT" enable customers to engage in self-analysis using search and human flow data, while "DS.ANALYSIS" offers tailored solutions utilizing big data for problem-solving. It's crucial to note that the service strictly deals with aggregated data and does not include any personally identifiable information.

Further Information

To explore the complete report titled "When is Father's Day? A Look into the Dates People are Curious About," follow this link: Yahoo Data Solutions.

This overview emphasizes Yahoo Data Solutions' dedication to continuing to harness the strengths of big data while effectively communicating its value back to society through various initiatives.

About Yahoo Data Solutions

Yahoo Data Solutions is a service that utilizes big data gathered from various LINE Yahoo offerings to provide insights that aid businesses and municipalities in creating and growing effectively while solving challenges.