#Taiwan #Taipei #RAGTAG #Breeze NAN SHAN

RAGTAG Expands to Taiwan: A New Era for Used Designer Fashion

In a significant move towards international expansion, RAGTAG, the renowned Japanese used designer select shop, is set to open its first store in Taiwan at the esteemed Breeze NAN SHAN complex in Taipei in November 2025. Managed by World Co., Ltd., this store aims to cater to the fashion-forward consumers in Taiwan's growing reuse market.

The Location: Breeze NAN SHAN

Breeze NAN SHAN is a multi-functional commercial facility that launched in January 2019, strategically located adjacent to the iconic Taipei 101 and the MRT Taipei 101/WTC station. This prominent area is known as a trendsetting hub for both tourism and shopping, making it an ideal spot for RAGTAG to establish a footprint.

The commercial space spans four underground levels and 48 above-ground floors, encompassing approximately 54,000 square meters and featuring around 110 tenants. Its proximity to residential, commercial, and office environments adds to its appeal as a vibrant shopping destination.

Market Environment and Strategy

Recent years have witnessed an influx of casual Japanese brands gaining traction among Taiwanese youth, thanks to a diversifying fashion scene. This evolving landscape is prompting shifts in consumer purchasing behavior. In response to this market dynamic, RAGTAG plans to leverage its store's location in Taipei’s affluent Xinyi District to enhance the presence of luxury and imported brands, addressing the new values and preferences of today's consumers.

Working alongside the Breeze Group, known for high-end department stores and commercial establishments, RAGTAG will tap into the synergy between Japanese select shops and the reuse sector to provide unique offerings for discerning Taiwanese shoppers. The store will showcase an eclectic mix of brands within a refined shopping environment, supported by knowledgeable staff dedicated to helping customers navigate the curated selections.

OMO Strategy: Integration of Online and Offline Shopping

In conjunction with the physical store opening, RAGTAG will also launch an e-commerce platform. The first year will focus on selling items from Japan's inventory, with an emphasis on a swift implementation of buying and delivery services tailored to local needs. This approach seeks to strengthen the relationships with customers in Taiwan, offering an attractive range of goods that reflect their preferences.

By merging online operations with brick-and-mortar experience, RAGTAG aims to expand its presence not only in Taipei but also to other cities like Taichung and Tainan, continuing to carve out a distinctive position in the Asian reuse business landscape.

About RAGTAG

Founded in 1985 in Harajuku, Tokyo, RAGTAG has grown to operate 24 stores across Japan. With an impressive track record of handling 700,000 items each year, products undergo rigorous quality assessments performed by experienced buyers. This ensures that customers receive high-quality, authentically verified items. RAGTAG's commitment to offering an enjoyable shopping experience is evident not only in their physical locations but also through their seamless online operations, realizing an innovative OMO (online merge offline) strategy early on.

For those eager to embrace sustainable fashion while enjoying unique designer finds, RAGTAG in Breeze NAN SHAN promises to be a landmark destination.