Carbliss Elevates Sales Leadership Team After Florida Expansion
Carbliss, a rising star in the ready-to-drink cocktail market, has announced crucial promotions within its sales leadership team, coinciding with the completion of its strategic expansion into Florida. This initiative is central to Carbliss's ongoing growth across the United States and reflects the brand’s ambition to strengthen its market presence.
Having moved swiftly from its base in Wisconsin, Carbliss recently appointed
Scott Godwin as Senior Vice President of Sales, transitioning from his previous role as Vice President of Strategic Accounts. Godwin has been an essential part of Carbliss's journey, developing pivotal relationships and executing the strategy that has driven the brand's growth. He embodies the core values of
'hungry, humble, and smart', characteristics that resonate deeply with the company's culture.
"I'm incredibly excited to build on the momentum of Carbliss," said Godwin in a statement. He recognized the potential of the brand and the strength of the sales team and distributor partnerships, which he feels are crucial for propelling Carbliss to its next success phase.
As Godwin steps into his new role,
Tom Newlon has been elevated to the position of Vice President of National Accounts, a role he is well-prepared for with nearly 20 years of industry experience. Newlon will focus on managing national account relationships, contributing significantly to Carbliss’s expansion as it seeks to cement its footprint nationwide.
These leadership changes arrive at a landmark moment for Carbliss, which has successfully completed its expansion efforts throughout Florida. The brand established its initial presence in the state in October 2025 and has taken a methodical approach to distribution and market penetration. The launch in
Miami, made possible through a partnership with
Gold Coast Beverage Distributors, marks the final stage of this strategic rollout across Florida. Instead of launching statewide all at once, Carbliss opted for a controlled expansion, fostering strong distributor relationships and increasing brand awareness step by step.
Adam Kroener, the company's co-founder and CEO, emphasized the importance of strategy over mere geographical presence: "Growth doesn't happen simply by placing more dots on a map; it requires the right leadership and execution. Scott and Tom are ideally positioned to lead us into the future. Florida represents a significant milestone, and we're just getting started."
With an enhanced sales leadership team and Florida's launch behind it, Carbliss is primed for further national expansion. The company boasts strong infrastructure, strategic distributor alliances, and capable leadership, all of which are set to propel Carbliss into this next phase of its evolution.
About Carbliss
Founded by husband and wife team Adam and Amanda Kroener, Carbliss is one of America's fastest-growing premium ready-to-drink cocktail brands. It distinguishes itself with bold flavors that are true to their labels, all while maintaining zero carbs, zero sugar, and only 100 calories per serving. The company has gained national acclaim as the #1 Food & Beverage Company on the
Inc. 5000 list for two consecutive years, continually setting the standard in the ready-to-drink sector through innovation and quality commitment.
To learn more about Carbliss and explore their unique offerings, visit
www.drinkcarbliss.com.