Taskaji Corporation Celebrates Winning the CRM Best Practice Award 2025

Taskaji Corporation Celebrates a Remarkable Achievement

Taskaji Corporation, known for its household chore matching platform, has been awarded the Encouragement Award at the CRM Best Practice Award 2025. This prestigious award, hosted by the CRM Association, recognizes companies that practice Customer Centric Relationship Management (CRM) and excel in fostering relationships between businesses and their customers.

The unique structure of Taskaji's CtoC model, which benefits both service requesters and providers (Taskaji-san), has been highly praised. Their innovative “Three-Way Good CRM Model” simultaneously provides value and nurtures corporate growth while fulfilling social significance.

Designing Relationships from the Ground Up

One challenge Taskaji faced in their matching service was the need to constantly enhance the quality of service providers (Taskaji-san), ensuring their sustainable growth. Given that household chores are deeply personal, establishing a trustful relationship beyond mere transactions between requesters and providers is essential. Thus, Taskaji identified building a supportive and nurturing environment for both parties as a critical goal.

To address this, Taskaji created a distinctive CRM ecosystem where people learn from and help each other grow. This system integrates reviews, interviews, evaluations, and community engagement—not merely a management tool—to foster a continuous cycle of trust and development. At the core of this system lies a CRM design that utilizes Salesforce to effectively manage and visualize data from both parties. This has facilitated the enhancement of personal growth, community learning, and service quality.

The firm combines feedback loops with community management, evolving a “Community Circular CRM Model” that encourages both parties to learn from one another, rather than unilateral assessments.

A Community That Nurtures Growth

The defining feature of Taskaji's model is its emphasis on the quality of relationships, not just raw metrics. They accumulate and analyze data from post-service reviews, complaints, customer service records, and interviews to circulate the insights gained within the community.

For instance, “Taskaji Seminars” are regularly held, led by experienced Taskaji-san, where they share their knowledge and skills. The “Taskaji Talk” sessions invite providers to discuss themes and support each other’s growth through knowledge exchange. Furthermore, the annual “Future of Housework EXPO” provides a real-life platform for Taskaji-san to engage and update their knowledge and mindset through lectures and workshops.

By combining data-driven improvements with the emotional energy of the community, Taskaji harmonizes service quality and motivation.

Building Trust Through Invisible Success

As a result of these initiatives, there have been consistent increases in high ratings and continued usage rates from requesters. Taskaji-san also experiences enhanced skills and a professional pride as they realize their contributions support others' lives. This organic growth cycle emerges not from top-down management alone but reflects a unique structure suitable for a new form of CRM in the trust economy of CtoC platforms.

Judge’s Commentary on the 'Three-Way Good CRM'

The judges praised Taskaji saying, “This unique business model realizes household assistance services through a C2C approach. By delivering flexible and diverse services at low prices, it enhances customer value. The organization models the community of Taskaji-san to maintain high service quality that directly influences requester satisfaction. This truly embodies the 'Three-Way Good' CRM.”

Taskaji does not merely aim for heightened customer satisfaction; its framework supports the autonomy and growth of service providers, creating a virtuous cycle between requesters, Taskaji-san, and the platform itself.

Co-Creation with Businesses Through Taskaji Research Institute

Taskaji's CRM also serves as a data exchange medium, capturing interactions, reviews, service history, and interview records. In this process, the information gathered reveals what household issues are prevalent and what products or services remain relevant in consumers' lives. Taskaji is extending the knowledge gained through CRM for societal and corporate benefits with its research and consulting initiative termed Taskaji Research Institute.

Taskaji Institute analyzes data from over 140,000 requesters and 5,000 Taskaji-san, systematizing the behaviors and challenges occurring in homes to provide insights for product development, marketing, and customer experience design for companies.

For example, they collaborate with businesses in sectors like home appliances, food products, daily goods, and housing to discover challenges in real-life domestic settings: defining chores through quantitative and qualitative analyses, and extracting new consumer values to explore market opportunities.

Taskaji's CRM helps foster deeper insights into consumer behavior, paving the way for forward-thinking product and service ideas. Companies interested in exploring these possibilities are encouraged to consult Taskaji Research Institute.

Taskaji Research Institute