#Japan #Tokyo #Paidy #Fuma Kikuchi #TVCM

Paidy's Innovative TV Commercial Launch

Paidy, a leader in the Buy Now, Pay Later (BNPL) space, is set to unveil its new TV commercial campaign titled "You Have Freedom in Deferred Payments" starting May 21, 2025. This exciting advertisement will air in major cities including Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo. Additionally, viewers can catch a vertical format video titled "Change Your Perspective" exclusively on the web.

The campaign aims to encourage individuals to choose a payment method that fits their lifestyle, promoting positive and personalized shopping experiences. Paidy is dedicated to the motto of creating a world where everyone has confidence in their dreams and peace of mind. The company's philosophy suggests that a single purchase can lead to one’s dreams if viewed from a different angle.

The commercial creatively employs visual tricks to unveil the charm of Paidy's payment services dramatically. Featured in the ad is Fuma Kikuchi, a figure synonymous with relentless effort towards his goals, aptly representing Paidy’s mission. The advertisement is packed with surprising elements that create a sense of wonder, making it a joy to watch repeatedly. Fuma Kikuchi's captivating performance and impressive dance moves also steal the spotlight.

To commemorate the commercial's release, Paidy has created a special website featuring behind-the-scenes footage and smartphone wallpapers. Additionally, fans can look forward to Kikuchi’s message video, and participate in giveaways through various exciting campaigns, including a chance for 100 lucky winners to receive cash back up to 100,000 yen and cashback offers of up to 10,000 yen for shoppers at participating stores.

Concept and Highlights of the New Commercial

Fuma Kikuchi's active pursuit of new dreams after achieving success as an idol makes him the perfect messenger for Paidy’s purpose. The brand's initiative revolves around turning shopping into a positive action that supports dreams and goals, enabling customers to shop easily and joyfully according to their lifestyles.

The commercial utilizes the hook of connecting purchases to one's dreams by emphasizing the importance of perspective. The elaborate set showcases ingenious visual tricks that entice viewers. The set features various eye-catching elements, like bonsai trees and fashionable décor, creating a captivating environment for Kikuchi’s performance. His expressive dance, timed perfectly with the music, has impressed both fans and the production team.

Production Insights

On set, Fuma Kikuchi arrived elegantly dressed in Paidy’s signature purple attire. Throughout the filming, he seamlessly responded to the director's detailed requests, ensuring a smooth production process. Notably, in scenes requiring rhythmic movement, Kikuchi showcased his signature lighthearted dance style, elevating the overall production with his energy and charm.

To achieve the desired visual tricks, Kikuchi meticulously coordinated his movements with the camera work, ensuring perfect angles to create stunning visuals. Viewers are encouraged to watch the behind-the-scenes footage to see his serious discussions with the director.

Fuma Kikuchi's Thoughts on the Commercial

How do you feel about your participation in this commercial?
"Filming was exhilarating, especially with the visually intriguing elements that resemble trick art. I’m excited for everyone to see the final product! I’ve seen snippets that really evoke a sense of wonder. I hope viewers will enjoy the peculiar setups we created."

Have you purchased anything recently to help you achieve your dreams?
"In pursuit of my dream to spread my voice through dance, music, and speaking, I recently bought a stylish humidifier. It’s essential for maintaining my vocal health; I learned the hard way just how important it is! I want to avoid straining my voice like I have in the past."

Do you have something in mind that you want to buy next?
"I’m eyeing new sneakers. I love fashion but don’t collect them obsessively. However, with the warmer weather, I’m eager to update my style and have some fun dressing up with T-shirts and sneakers."

As a child, what did you want to achieve as an adult?
"I always dreamt of sitting in the passenger seat of a car. I felt it was a privilege reserved for adults. Even now, it brings a sense of maturity when I sit there. Maybe I’ll treat myself by sitting in the passenger seat on my way home today!"

What motivates you to pursue your dreams?
"I believe in vocalizing my dreams. Speaking them out loud is powerful. I’m committed to articulating my aspirations clearly. I dream of standing on stage with my group of eight in a dome venue, and I’m determined to make that a reality."

Campaign Information

TVCM Campaign

• - Overview: During the campaign, customers using Paidy’s services can enter a raffle for a chance to receive refunds up to 100,000 yen.
• - Period: May 21 - June 20, 2025.
• - Details: Campaign Details

Participating Store Campaign

• - Overview: Customers shopping at participating stores can enter to win cashback offers.
• - Period: May 21 - June 20, 2025.
• - Details: Store Campaign

X Campaign

• - Engagement in this campaign gives participants a chance to win gift catalogs valued at 10,000 yen, along with access to Kikuchi's message video.

For more information about Paidy and to explore the campaign, visit their website at Paidy.