Galapagos Introduces AI-Powered Ad Reporting Feature for AIR Connect

Galapagos Enhances AIR Connect with AI-Driven Ad Reporting

Galapagos, a leading technology firm specializing in creative and operational services for web advertising through its platform, AIR Design, has announced a significant upgrade to their data analytics tool, AIR Connect. This upgrade includes the newly-introduced 'Ad Performance Report' feature, which leverages AI technology to automatically generate comprehensive reports on advertising results across various media platforms.

The addition of this reporting functionality promises to significantly reduce the time and effort required for marketers to track ad performance. Before this enhancement, advertising operations managers were frequently facing the daunting task of logging into multiple ad management platforms, such as Google, Meta, and Yahoo, to extract data for analysis. This process was time-consuming and complicated, often hindering timely decision-making.

Challenges in Advertising Reporting

For those companies that delegate advertising management to agencies, the situation becomes even more challenging. Agencies typically provide reports on a monthly basis, making it difficult for companies to obtain real-time insights and analyses of their ad campaigns. The need for a more efficient system was clear, leading to the development of the 'Ad Performance Report' feature.

Overview of the 'Ad Performance Report'

The newly launched 'Ad Performance Report' allows users to aggregate advertising results from multiple platforms seamlessly. By employing AI, the feature performs automated comparisons with data from previous periods and presents its findings in an easy-to-understand slide format.

In addition to displaying key metrics such as conversion numbers (CV) and cost per acquisition (CPA) for each platform, the AI also identifies trends, offering comments such as "Facebook ads are increasing CV numbers" or "Meta ads have a higher CPA," thus delivering comprehensive insights automatically.

Value Proposition of the New Feature

1. Automation of Reporting Tasks: The full automation of report aggregation and creation decreases the amount of time marketers need to spend on these tasks. All performance metrics accompanied by AI-driven insights are compiled into a single slide, making reports more accessible and actionable.

2. Faster Decision-Making: Companies can now obtain critical insights without waiting for monthly reports. This rapid access enables swift decision-making in a fast-paced market environment, allowing businesses to adjust their strategies proactively.

3. Data-Driven Analysis: The automation of insights reduces reliance on the personal experiences or skills of individual team members, democratizing data analysis across the organization.

About AIR Design

AIR Design is a robust service that combines AI with extensive data utilization to produce and enhance web advertising creatives. A dedicated team of professionals — including planners and designers — collaborates closely with clients to facilitate meaningful improvements that directly impact revenue and profitability.

Leveraging AI for data collection and analysis, AIR Design crafts effective advertising strategies backed by results from over 10,000 A/B tests, ensuring a high success rate for the creatives developed. Their proprietary verification tool, AIR Connect, focuses on measuring contributions to actual sales rather than just conversion numbers, emphasizing genuine performance improvement.

About Galapagos Co., Ltd.

Founded in 2009, Galapagos Co., Ltd. is a technology company committed to revolutionizing digital manufacturing through a blend of processes and technology that prioritizes human experience. With a mission to realize a 'digital manufacturing industrial revolution,' they offer services like AIR Design and mobile application development, ensuring they remain at the forefront of innovation in the tech landscape.

Company Name: Galapagos Co., Ltd.
Location: 8F, SP Jinbocho Building, 2-14 Kanda Jinbocho, Chiyoda City, Tokyo
CEO: Kenta Nakahira
Established: March 2009
Capital: 500 million JPY