Vinitaly International Academy Unites with Berlucchi for 33rd Certification Course

Vinitaly International Academy and Berlucchi Partnership

The Vinitaly International Academy (VIA) is set to host the 33rd edition of its Italian Wine Ambassador Certification Course in Chicago, USA, scheduled for October 5-6, 2025. This notable event marks a significant journey for the academy as it returns to the vibrant city of Chicago, which is renowned for its rich cultural landscape and diverse food and wine scene.

Adding excitement to this year's course is the re-engagement of Guido Berlucchi & C. SpA as an Educational Supporter. The winery is not only providing support but also the prestigious Franco Ziliani Prize for the Best Student of the course, reflecting its commitment to educational excellence within the Italian wine community.

History and Impact of Berlucchi on Italian Wine

Founded in 1961 by Guido Berlucchi and Franco Ziliani, Berlucchi is credited with producing the first bottle of classic method sparkling wine in the Franciacorta region of Italy. Since then, the winery has achieved international acclaim for its exemplary sparkling wines and has grown into a symbol of quality in Italian winemaking. Berlucchi continues to maintain its reputation through innovative practices and quality ingredients, overseen today by Franco Ziliani's children, who carry forward the legacy of excellence.

The collaboration with VIA represents not just a partnership, but a mission to foster the next generation of wine professionals. Cristina Ziliani, the current CEO of Berlucchi, highlighted the special bond between the winery and the academy, expressing pride in their role as Educational Supporters. She stated that the Franco Ziliani Prize symbolizes the legacy and contribution of her father to the Italian wine scene, celebrating dedication and passion in winemaking.

Course Overview

The upcoming VIA course will encompass two full days filled with in-depth seminars, tastings, and a final examination that challenges candidates to prove their mastery of Italian wine knowledge. Participants will explore Italy's significant wine-producing regions, providing a comprehensive understanding of myriad wine styles and production methods.

The courses are carefully crafted under the expertise of industry leaders, ensuring a robust foundation in the principles of Italian wine production, history, and cultural significance. The 2025 course expects to attract a diverse group of candidates, ranging from educators and journalists to restaurateurs and investors, all of whom share a common goal of enhancing their wine knowledge to better serve their communities.

Each participant's dedication will culminate in the challenge of obtaining certification as an Italian Wine Ambassador, a prestigious title that elevates their professional credentials within the global wine market. The reward of the Franco Ziliani Prize will be presented to the student who exemplifies the highest achievement in the final exam, further encouraging candidates to strive for excellence.

Vinitaly Academy’s Global Network

The Vinitaly International Academy has built a remarkable community that spans 52 countries, having educated over 1,500 individuals, with a select number achieving the coveted title of Certified Italian Wine Ambassador. The community reflects a melting pot of wine professionals, eager to connect, share knowledge, and elevate the standing of Italian wines around the globe.

“The VIA course presents a unique opportunity for participants to enrich their understanding of Italian wines and share in profound discussions on what makes these wines exceptional,” noted Stevie Kim, Managing Partner of Vinitaly. This networking aspect is enhanced through the joining of events like 5StarWines and the upcoming Vinitaly Business Forum, which coincides with the Chicago course, creating an engaging atmosphere for learning and collaboration.

As Vinitaly and Berlucchi prepare for this important milestone in the Chicago edition of the course, the anticipation grows, promising an enriching experience for all involved.

Conclusion

In summary, the 33rd edition of the Italian Wine Ambassador Certification Course in Chicago epitomizes the dedication of both the Vinitaly International Academy and Guido Berlucchi towards the advancement of wine education. Together, they inspire a new generation of wine professionals, committed to promoting the rich heritage of Italian wines on a global scale.